Earlier this week Google announced the Full Value of Mobile Initiative. As Google puts it, people take a variety of online and offline actions on their smartphones, including calling a business, downloading an app, looking for directions to a store,...
Continue Reading Full Value of Mobile – A Dream Coming True?
Our accounts got better during March (or at least we all got better at understanding them). In addition to the glories of spring having sprung (see details below), the staff of PPC Hero reveled in some new tips and techniques...
Continue Reading Seven Things We Learned in March That You Should Learn Too
One of my favorite things about competitor research is the “view page source” option on your competitor’s pages. This isn’t always a great source, but when it is–it really is! Step 1. Right click on your competitor’s site and select...
Continue Reading How to Quickly Creep on the Competition And Improve Your PPC Accounts
After a crazy week of voting, the final 16 entrants in this year’s Search Marketing Madness have been decided (you can see the full bracket here). It’s now up to you to decide who should move on to the Elite...
Continue Reading Vote Now for Search Marketing Madness Sweet 16!
Every online retailer or ecommerce business owner knows that the buying process is a journey. You have to find your customers, connect with them in a meaningful way, get them to your website and convince them to click that “buy...
Continue Reading New Webinar! Ecommerce Marketing: Find More Customers and Close the Deal
We complained and Google listened. As the Enhanced Campaign migration is underway, the Googs have responded to our concerns about existing in a world of all-device campaigns. One solution they are bringing to the table involves parameters in the Value...
Continue Reading Google Grants Us Mobile Specific Value Tracking
Well, judging our Hero Conf guest post scholarship event turned out to be a lot harder than we expected it to be. We had so many excellent entries, it was difficult to narrow down the finalist, let alone the overall...
One of our favourite talking points in the PPC industry when it comes to testing is deciding when we have enough data to judge our results accurately. On the face of it, this should be a fairly straightforward process, albeit...
Continue Reading Make It Count! How To Avoid Common PPC Ad Testing Mistakes
If you still need to make the jump to Enhanced Campaigns, then you’ve got a few surprises in store. Specifically, there are some new wrinkles in the way that we now bid on Display campaigns. You’re already keenly aware of...
Continue Reading What You Need to Know About Enhanced Display Campaigns
Round two of search marketing madness continues today! You can vote for blogs and conferences until Monday, but today is all about the Best/Most Influential PPC Manager along with the Best PPC Software. Voting will close on Monday of next...
Continue Reading Who’s the Best PPC Manager? Best PPC Software? You Decide.
Okay, so it’s not AdWords directly who’s picking the winner, but I put together a new statistic to rank each and every team in the NCAA Men’s Tournament by some of the metrics that matter in PPC: namely search volume...
Continue Reading Google AdWords Picks the Final Four Champion
The first round of voting closed yesterday and we’re moving onto round two for this year’s search marketing madness! Congratulations to all of the content creators that were able to make it to the next round of the tournament. There...
Continue Reading Vote Now for SMM Round 2! (Blogs and Conferences)
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