Only two days into this year’s bracket things are already heating up. If you want to vote on blogs and conferences, you can still do that until Monday, March 18th. Today the competition begins for both PPC managers and PPC...
Continue Reading Managers & Software – Search Marketing Madness Round One
There are so many ways to analyze and manage your bids that it can get overwhelming! This post tackles some of these different ways, suggests what you should try based on your PPC goals, and suggests some advanced techniques for...
If the structure is off, no other account element will be able to function as needed, given their reliance on the structure. Ad copy is no exception to this rule, but if the structure is there to back you up...
Continue Reading Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
Six years ago to this very day, Hanapin Marketing launched this blog and produced its very first blog post. It was titled “Let the Adventure Begin.” And what an adventure it has been! Since that first post, PPC Hero has grown...
It is officially tournament time. This week is round one of 2013 Search Marketing Madness. Voting will commence today in the conference and blog regionals (in the content half of the bracket). Votes will be accepted until Monday, March 18th...
Continue Reading Search Marketing Madness is Upon Us! Vote for Round One.
We’re big fans of competition here at PPC Hero (had you not noticed?). So when we were trying to come up with fun ways to promote some of our favorite sponsorships for Hero Conf this year, the idea of an...
Continue Reading Bid on Hero Conf Sponsorships Today – Starting at $0.99!
In part 2, we’ll cover account structure & budgeting. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your...
Continue Reading Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 2
For today's lesson, we're going to start at the very beginning: structure. Before you write ads, generate keywords, segment ad groups, or build campaigns, you need to know how you're going to structure your account. What works and what doesn't?
Continue Reading It Might Be Time To Revisit Your Account’s Structure
Join us for a free webinar covering this topic on March 14 at 12:00 pm. Register today! Being in an incredibly technical industry, SEO & PPC account managers must frequently explain to their in-house peers or client contacts why one...
Continue Reading PPC & SEO Goals: Debunking Myths & Where to Really Focus
We love you. And we love Hero Conf. And we want you to be together. We also love guest posts, and we’d like to do more of them. So we’re having a scholarship event! Starting today, we’re accepting submissions for...
Continue Reading Write a Guest Post, Go to Hero Conf for Free! (Really)
Just because you don’t have the PPC budget that the big companies have doesn’t mean that you still can’t compete and win in paid search.
Continue Reading Niche vs. Big Competitors: How to Level the Playing Field
One of the better Facebook ads I’ve seen lately was this ad for Kashi GoLean cereal: And what struck me was the headline. Not a great headline if you’re not dieting, but if you ARE trying to lose weight, you’re...
Continue Reading A Great Headline Deserves An Equally Great Image
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