One of the better Facebook ads I’ve seen lately was this ad for Kashi GoLean cereal: And what struck me was the headline. Not a great headline if you’re not dieting, but if you ARE trying to lose weight, you’re...
Continue Reading A Great Headline Deserves An Equally Great Image
Facebook has rolled out an improved News Feed that will most certainly persuade you and your clients to give Facebook ads a shot. Yesterday The Man himself, Facebook CEO Mark Zuckerberg, led a presentation about the new News Feed that...
Continue Reading “Big Facebook Reveal” Actually IS Pretty Big News!
Our friends at Wordstream have created a new infographic displaying some really awesome (and easy to read) information about the different inroads Google has created into the mobile device world, either directly or indirectly related to PPC. We thought it...
Continue Reading Infographic: How Google Makes Money From Mobile
When it comes to PPC, generally clients want me to do two things for them: Increase Conversions Reduce Cost Per Conversion Achieving these two goals requires more than just good luck. I want to discuss six different approaches you can...
Continue Reading 6 Approaches To Improving Your PPC Conversion Rate
In part 1, we’ll cover Advertising Platforms, eCommerce Tracking, and Keyword Research. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn...
Continue Reading Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 1
While it may be more obvious to us here in Bloomington, Indiana than to a lot of the world, March Madness is ramping up. Conference tournaments next week, the committee meets and breaks the hearts of/delights a handful of teams...
Continue Reading Write in Your Nominees for Search Marketing Madness
Sometimes we get questions about who, exactly, should be going to a search marketing conference like Hero Conf. And while we tend to think it would be an awesome experience for everyone, we figured that making a list of who...
Google has recently added search funnel data as a column in the AdWords interface. This data allows you to modify bids based on an impact a keyword has on both direct conversions (which have always been counting in the conversions...
Continue Reading Easily Increase Sales With Assisted Impressions & Clicks
We’ve decided that the winning presentation of each month’s REDBOP will post on PPC Hero. REDBOP is Hanapin Marketing’s research & development best practices day. We sit in and learn a specific topic and then teach that topic to the...
Continue Reading REDBOP Winner: How To Create Display Image Ads With No Creative Resources
PPC is fun. While there are surely people that disagree with that assertion (namely, anyone to whom I’ve explained what I do for a living), we within the industry know better. There are cool things to talk about all the...
Continue Reading Three Automated Reports That Will Make You a Better Account Manager
Since I made the jump to Enhanced Campaigns, Mobile devices are now my highest-spending, highest-traffic device. I didn’t do it out of desire, mind you, but because of necessity. It made sense for several of our accounts to opt in...
Continue Reading Migrating to Enhanced Campaigns: A Two-Week Trip Report
Struggling with PPC advertising? We can help! You could get a FREE account assessment during our optimization clinic webinar this Thursday! On Thursday (3/7/2013) at 1:00PM EST, we’ll be doing a live webinar with our colleague, Larry Kim from Wordstream (the creators of the AdWords...
Continue Reading Webinar: Get a FREE, Live PPC Hero Account Assessment
Save time and Become the Hero with updates from PPC Hero in your inbox!
