For a long time, we’ve been saying that the team here at PPC Hero programs the speaking sessions at Hero Conf, our annual PPC conference. And it’s true! But that also means YOU program Hero Conf, since we write for...
Continue Reading You’re in Charge: Help Us Program Hero Conf!
Want to reach further with your marketing? An international PPC campaign can be a key part of getting the word out about your product or service. Overseas consumers are coming online at an incredible rate. According to Internet World Stats,...
Continue Reading Tap into Foreign Markets With International PPC Campaigns
Facebook ad targeting only works if the ad’s messaging is just as targeted as the ad itself. Just before Valentine’s day I found this on my Facebook page. And note that it was MY page: Now, normally I’m a pretty good...
When big changes, like Google’s Enhanced Campaigns, hit the news stream, people can’t stop talking about it. But what about all of those changes that occurred amidst the confusion and excitement that no one ever noticed? In 2012, Pope Benedict...
Continue Reading 2 Useful Ways To Improve Your Campaigns With New Analytics Change History
We’re right on the brink of a new month and are about to wrap up the first quarter of 2013. The last couple of weeks have also thrown some new curve balls at the paid search world with the release...
Continue Reading PPC for the First of the Month – Start Things Off On the Right Foot!
Here is our webinar recording from the “Automated Insights: How to Work Smarter and Faster with AdWords Scripts” webinar. In this recording you will be joining Jacob Fairclough, Sam Owen and Eric Couch of Hanapin Marketing as they discuss how AdWords Scripts allow...
If you’ve been following any of the discussions we’ve been having on PPC Hero or our webinars concerning Google’s new Enhanced Campaigns, you might have heard me saying that I was waiting for the new version of AdWords Editor before...
Continue Reading AdWords Editor 10.0.1 Is Here and it Supports Enhanced Campaigns
We’re very excited to officially announce that Paul Feng will be speaking at Hero Conf 2013! Feng is responsible for all AdWords advertiser tools and interfaces at Google, including AdWords.google.com, AdWords Editor and the AdWords API. As a keynote speaker,...
Continue Reading Google’s lead product manager, Paul Feng, to speak at Hero Conf!
So what it was a short month? Having two fewer calendar days doesn’t mean that the staff of PPC Hero didn’t come away with life changing lessons and insights. We now present to you the best things that we began...
Continue Reading The Seven Best PPC Lessons from February 2013
Every account inheritance situation is different and should be handled on a case-by-case basis; this is what I know. Whether you’re bringing the account on from an in-house or agency-managed situation, if the account has been on autopilot or actively...
Continue Reading How to Masterfully Inherit a Messy PPC Account
PPC reports are not tasks. They are not something merely to be completed and sent along in the hopes that the client or boss is getting what he or she wants or even worse, sent hoping that he or she...
Ever feel like the routine tasks associated with managing your account are grinding down your workday? If so, you’ll be happy to hear that a lot of those tasks can be automated. Join Jacob Fairclough, Sam Owen and Eric Couch...
Continue Reading Automated Insights: How to Work Smarter and Faster with AdWords Scripts
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