Given the recent changes with Enhanced Campaigns that have rolled out in an optional fashion throughout Google AdWords accounts, I thought a quick tutorial on the basic bid modifier changes and how to apply them might be beneficial. There are...
Continue Reading Fine-Tuning Bid Modifiers with Enhanced Campaigns
We approached this webinar with the idea that Google’s Enhanced Campaigns update to AdWords had a lot of people asking questions, and it didn’t take long for that little hypothesis to prove correct! Watch the recording below to see Jeff...
Continue Reading Enhanced Campaign Answers: Webinar Recording
One of the many issues that can plague a PPC account, particular one where spending is limited by set-in-stone marketing budgets, is that of monthly spend going over a threshold. There are a few things I do generally to try...
Continue Reading Avoid Going Over Your Limit With Managed Budgets
One of the coolest features about Product Listing Ads is that you can target your ads by whatever you want. Instead of using keywords, these ads use targets. Every time I talk to other marketers, they all seem to target...
Continue Reading 4 Targeting Strategies For Product Listing Ads
Wrestling with Google Analytics can be a difficult proposition for any seasoned account manager, let alone you poor souls out there that are new to the platform. The data on display is so incredibly robust and the reporting options so...
Continue Reading Customize Your Analytics Dashboard for Instant Insights
As many of you know, I love Facebook ads and write about them all the time. A week or so ago I wrote a post about the top free hosting companies in the World. I don’t as much want to talk...
Facebook recommends you send your ad traffic to your fan page — they want to keep you within the FB eco-system. And there are some solid reasons for that: People who have decided to get on Facebook, generally want to...
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature to Facebook...
Continue Reading Enhanced Campaigns – It Isn’t All Bad, But We Have Some Thoughts
Lost amid last week’s reactions to Google’s new Enhanced Campaigns was a pretty nifty enhancement to the Google interface. Search funnel information is now available for inclusion in the AdWords reporting, right alongside the rest of your data. As long...
Continue Reading Search Funnels Have Arrived in the AdWords Interface. Use Them.
As many of you are probably aware by now, Google’s new enhanced campaigns are talk of the town in the PPC industry. For those of you who sat in on Google’s introductory Webinar last week, you’ll remember how they rather...
Continue Reading Fact Checking Google: Tablet and Computers Are Not the Same!
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2 see here, for part 1 see here. ————————————————–...
Take a look at this ad I found on my wife’s Facebook page: Ok, so, the picture is great, because it’s instantaneously and unmistakeably recognized as a wedding shot. And a fairly interesting or artsy shot at that. But the...
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