Although eCommerce rates are demonstrating growth across both desktop and mobile, any expected rise in sales hasn’t followed suit.
Cookieless Marketing: How Account Directors Can Be Part of the Solution
Data has long been the backbone of digital marketing. As an account director, you should be measuring performance in some way or another and proving your worth.
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How To Use Facebook Messenger Ads To Grow Your Network
In the age of social media, internet users are shifting their attention to messengers. This provides a new horizon for ads targeting customers directly.
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4 Best YouTube Retargeting Strategies that Work in 2021
90% of people discover new products and brands on YouTube. It's the 2nd largest social network with over 2 billion users and 1 billion hours of daily viewing.
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How To Be Successful While Onboarding Virtually: New Hires, Human Resources, and Current Employees
After almost a year, the world is still trying to get used to onboarding virtually and making new hires feel well trained and welcomed, even from miles away.
20+ Sessions To Boost Your PPC Insights
We have created a program that gathers 20+ industry experts who will share with you the latest trends in paid media, plus impactful networking sessions with peers to get refreshing insights.
PPC Task Checklist For Account Success
A checklist of PPC tasks, broken down weekly and monthly, that all account managers should be doing.
7 Tips For Writing An Irresistible Native Ad Headline
Writing native ad headlines requires more precision than regular PPC ads. There are some things you need to remember to make your native ad headlines standout.
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6 PPC Automation Tools and Scripts to Start 2021 Right
This article gives a brief explanation of what PPC automation is and 6 tools and scripts to kickstart your 2021 PPC campaigns.
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Is There a New Way to Fill the B2B Funnel?
We created a funnel that leads the user along the optimal path while giving them the flexibility to self educate and consume content at their own pace.
What Advertisers Need to Know About Apple’s & Facebook’s Changes
This post will walk through what Facebook & Apple are quarreling about, why you should care, and what can you do to keep your campaigns performing well.
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Does ABM work? Case Study Details and Insights
Case study: An 80% CPM reduction and an 86% lower CPC since moving digital ad spend over to an account-based marketing strategy. See what we learned.
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