So for those of you in PPC land who were stuck under a rock for the past 24 hours – Google announced their exciting new ‘Enhanced Campaigns’. The main idea seems to be two-fold. On the one hand, make things...
Continue Reading Google To Force You To Go Mobile With Enhanced Campaigns
The world of PPC is loaded with jargon. Coping with the huge amount of acronyms and terms that sound a little bit like one another but mean completely different things (the display network and a display URL even have the...
Continue Reading Ultimate Guide to Acronyms and Terminology is Now Live!
With our last early bird discount-pricing deadline ending this Friday (February 8th) the PPC Hero team wants to make sure you know all the facts about what to expect when it comes to attending Hero Conf! For those of you...
Continue Reading Breaking the ‘Bad Conference’ Mold with Hero Conf
A common request we hear from readers here in the PPC Hero office is “How can I easily match up which queries triggered which keyword?” Luckily for you, Google has been listening. They’ve made some recent improvements to the AdWords Interface...
Continue Reading How to Match Your Queries and Your Keywords
With the basics of SEO and PPC covered over the last two months, it's time for something a little deeper!
I just finished today’s #ppcchat (every Tuesday at Noon EST, hosted by @matt_umbro). The streamcap is already live. We only had an hour though, so here’s five questions that we didn’t have time for that I’d like to share! This week’s...
Continue Reading Five Questions We Didn’t Have Time For In #ppcchat Today
I thought I’d write a quick blog post as I’ve been working on some ad test results this morning and wanted to share a quick set of techniques for judging winners without conversion data. Most of the time we talk...
With impression share reporting changing a bit this week, there’s no better time than now to revisit the ins and outs of the metric and how it works! Odds are pretty good that your PPC accounts are not reaching their...
Continue Reading Measuring & Improving Lost Impression Share
Display is a big, scary ocean of impressions. Like this: For an account that’s measured on direct response, and probably ROAS: that’s terrifying. How are you going to sail your way through the choppy waters and avoid Cthulhu monsters to...
Continue Reading 2 Display Tactics To Increase Sales Volume For Direct Response
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. ————————————————– In this three-part series I will outline the routine we...
Get a sneak peek at Hero Conf 2013 with speaker Jeff Allen and Hanapin Account Manager, Dave Rosborough as they reveal 8 New Cutting Edge PPC Techniques for 2013!
Continue Reading 8 New Cutting Edge PPC techniques for 2013 Webinar Recording
If you sell lots of different stuff, and your ad prominently features one item — even if that item is merely a stand-in for a whole category — guess what prospective customers want to see after they click your ad...
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