With our last early bird discount-pricing deadline fast approaching (Friday, February 8th!), the PPC Hero team wants to make sure you know all the facts about what to expect when it comes to the workshop portion of Hero Conf. For...
Continue Reading Invest 1% of Your Annual Budget and Increase PPC ROI
To wrap up January, we wanted to look back at what happened this month and the best things that came out of it. After polling the office, here’s what the staff of PPC Hero considered their best lessons from the...
Continue Reading The Seven Best PPC Learnings from January 2013
I love Facebook Ads, and I like all my clients to at least give them a try at least once. Facebook Ads however only works for around 10-20% of our clients. It REALLY only works for around 5% of all...
The PPC landscape continues to evolve and change each and every day. With this change comes the relentless need to stay ahead of the game. However, I’ve found it to be surprisingly difficult when it comes to advertising on Facebook,...
Continue Reading How To Build Your Own Facebook PPC Campaign From Scratch
Check out our webinar recording on the top 10 ways to outsmart your competition in 2013.
Continue Reading Top 10 Ways to Outsmart Your PPC Competition in 2013 Webinar Recording
Does anyone remember the DeBeers Right Hand Ring campaign from like, 10 years ago? Instead of continuously pitching diamonds for engagement rings, DeBeers thought they’d try another angle of approach for their product: why not pitch the “I bought it...
Continue Reading Facebook Ads: What’s Your Angle of Approach?
Yesterday fellow PPC Hero, Eric introduced the topic of using AdWords scripts. We had a really great response to that, so I thought I’d go through and show those of you who are more visual learners how to implement these...
In this webinar recording Erik Dafforn of Intrapromote and Kayla Kurtz of Hanapin Marketing emphasized that SEO and PPC are both of incredible importance to your brand’s marketing and for presenting an optimal online presence to your consumers.
Continue Reading How To Choose Between SEO and PPC Webinar Recording
AdWords Scripts are an oft-neglected feature for most of us in PPC. They’re squirreled away in the Bulk Operations interface, they require copious amounts of Javascript know-how to make, and can be incredibly intimidating for the coding novices among us. ...
Continue Reading 3 Easy AdWords Scripts to Analyze Your Account: Part 1
All right, you don’t have to stop right this minute, but sometime in the next 24 hours. I promise this is going to be to you and your account’s benefit! Whether you’ve been in PPC account management for a few...
Continue Reading Stop What You’re Doing & Check These 10 Metrics Now!
Get a sneak peek at Hero Conf 2013 as speaker Jeff Allen and Hanapin Account Manager, Dave Rosborough reveal 8 New Cutting Edge PPC Techniques for 2013! With a combined 13 years of PPC Experience, our very own PPC Heroes, Jeff...
Today, we’ll walk you through using attribution modeling in Google Analytics. The attribution modeling tool is in beta, currently. If you were on top of your beta game enough to get in or you’re just excited about when the feature...
Continue Reading How To Use Attribution Modeling In Google Analytics
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