Keyword research is a vital part of every PPC manager’s task list. Hitting up your organic keyword data, hitting up the search query report, whatever you do: it’s all in the name of expansion, expansion, expansion. You want your account...
Hero Conf 2013 Speaker Update
The Hero Conf Speaker list just keeps growing! We’re up to 32 speakers now — stay tuned to see the final 13. Check out the updated speaker list below & don’t forget to register at heroconf.com. The Super Early Bird discount...
Agency Evolution with Marc Poirier
Our next Hero Conf 2012 speaker transcript is from Marc Poirier, where he stalks about agency evolution. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check...
Why PPC Agencies Should Include Call Tracking in All AdWords Plans
In early 2012, we here at White Shark Media were at a cross roads. We had acknowledged the need for call tracking for quite some time, but the interest to sign up with our call tracking partner wasn’t as high...
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Beware Black & White Photos for Facebook Ads
I love great black and white photos. Texture seems to come to life in black and white and older photos of the past just seem to belong to the world of black and white. But I hate them when it...
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Holiday Ad Copy & How to Schedule Holiday Ad Tests
For the final installation in this month’s PPC Hero series on strategizing for the holiday season, we’re going to review the best and most effective ways to optimize ad copy to drive higher CTR’s and conversion rates. There will hopefully...
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Heroview: How To Handle Keyword Research Late In The Sales Cycle With Eric Couch
Welcome to Heroview everyone, real-time interviews featuring PPC experts from around the industry! This month we had Eric Couch (@ecouch11) who talked about how to handle keyword research late in the sales cycle.
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Stocking Stuffer Keyword Ideas
The holidays are rapidly approaching, starting with the one-two punch of Black Friday and Cyber Monday in a mere two weeks. I hope you’re ready, because every single ecommerce site in the world certainly is. So what can you do...
Lead Generation’s Sad Holiday Season Won’t Last Forever
The holidays aren’t a total joy for everyone. The clearest example that always comes to my mind is Tiny Tim and his family sitting around their table and eating a boiled boot or whatever. (This probably depends on which of...
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Proving the Value of PPC Through Conversion Tracking with Matthew Umbro
Our next Hero Conf 2012 speaker transcript is from Matthew Umbro where he tells us how to Prove the Value of PPC Through Conversion Tracking. Don’t forget we will be posting our transcripts from last year periodically through out the...
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How To Optimize Product Listing Ads For The Holidays
As part of this weeks series on gearing up your PPC campaigns for the holidays, I’ll be touching on one of the most important tools in an eCommerce PPC campaign this holiday season: product listing ads! Product listing ads take...
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Benchmarking PPC in your Industry for the Holiday Season
It’s the most wonderful time of the year… or is it? We sat down in the Hanapin Marketing offices last week to discuss our account projections this holiday season. “Don’t forget to spend heavy going into thanksgiving,” was the cry...
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