It’s finally here! As mentioned in a previous news update, Google has been hard at work updating AdWords Impression Share reporting. As of November 7th, that work has finally come to the PPC general public as detailed on the AdWords...
Continue Reading Update: Google Impression Share Reporting Changes Live
Facebook allows for a breathtaking sophistication of targeting. With Facebook’s ads, you can make sure your ad gets seen by people of the right, sex, age, geography, marital status, parental status, interests, education, etc. Of course, saying the wrong thing...
Continue Reading Your Image Should Be As Targeted As Your Copy
Our next Hero Conf 2012 speaker transcript is from Andrew Goodman, where he talks about Bizarro Analytics. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check...
For a newer article on this topic visit: Deciding Between CPM & CPC Bidding on Facebook Yes. Full stop. Answering that question and then calling it a day doesn’t make for a rewarding blog post, though. I have found...
Join us for our free November Webinar with WordStream Founder, Larry Kim, and our very own PPC Hero, Sam Owen.
Continue Reading Upcoming Webinar: Metrics That Matter for PPC
Our next Hero Conf 2012 Speaker transcript is from Matt VanWagner, where he talks about how to effectively manage small budgets. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free...
Oh the sweet old days. We all remember, or most of us have been told about, the tales of greatness from using very specific keywords and how it allowed for extraordinary profits. But where did these days go and what...
I came across a very well done Lead Generation Case Study on Facebook Advertising and thought I’d share some thoughts on the company’s testing savvy: As brief background, the case study involved generating leads for an online Jiu Jitsu Course, and theys...
Continue Reading Testing Rules and Opinion Drools — Especially For Facebook Ads!
Account expansion can be a messy business. No matter your methods, whether it’s adding keywords via Google’s Keyword Tool, utilizing templates, or good old-fashioned Keyword Research, you’ll occasionally run in to scenarios where your new additions to the keyword family...
Continue Reading Are You Smothering Your All Time Top Converting Keywords?
When Does Quality Score Matter? A few months ago I wrote a post on why you shouldn’t optimize for Quality Score. A few weeks ago I spoke at SMX East on the best ways to optimize for Quality Score in...
Amanda West-Bookwalter shows you how to perform a keyword label analysis, which increased leads by 250% and decreased CPL by 54% in one of her accounts.
Continue Reading Reduce your CPL by 54% & Increase Leads by 250% with Keyword Label Analysis
This year we had to go with a classic... PPC Hero as the Monster from Frankenstein! Have a sweet and safe Halloween everyone!
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