Get answers to some of the most common questions we hear from new account managers attending digital marketing conferences and from right here on PPC Hero.
Continue Reading 16 Commonly Asked PPC Questions (And Answers)
Catapult Your Workflow with 22 Expert-led Sessions
We are welcoming speakers from LinkedIn, Facebook, Microsoft Advertising, 3Q Digital, Seer Interactive, and more to bring you the knowledge and expertise behind the professional development needed to stay ahead of the competition.
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Digital Marketing KPIs You Can’t Ignore
Successful digital marketing campaigns require the right metrics. Your business should be tracking these eight KPIs.
10 Alternatives To Google And Facebook Ads
A look at ten options available for those PPC managers who have run out of growth opportunities in Google.
BMM Keywords are Dead: Google Ads Latest Update
Phrase match is the new BMM. Google Ads is phasing out support for broad match modifier. See what actions you need to take for your accounts.
Continue Reading BMM Keywords are Dead: Google Ads Latest Update
January 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google and Microsoft.
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Target Competitors On Facebook Using Interest Based Audiences
Facebook doesn’t give you the option to directly target the fans of any specific page, but that doesn’t mean you can’t target a competitor.
Continue Reading Target Competitors On Facebook Using Interest Based Audiences
Why You Need To Be Using Google Ads Bid Automation
When advertisers give Google the correct parameters and enough data, automated bidding can work effectively. Achieve your goals and amplify growth efforts.
Continue Reading Why You Need To Be Using Google Ads Bid Automation
How to Use Video Ads to Build Consumer Trust in Your eCommerce Company
Learn how your eCommerce company can project competence, knowledge, and empathy with video ads to earn your prospects' trust!
Continue Reading How to Use Video Ads to Build Consumer Trust in Your eCommerce Company
NEW Hero Conf & SearchLove Virtual Summit
Missed your professional development in 2020? Here's your chance to re-connect with your favorite events! Hear sessions on Paid and Social Search, Content Creation, Programmatic, Display, AI and Machine Learning, Shopping Ads, and more.
How to Automate Excel Solver
In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.
Tools to Analyze Your PPC Competition
Explore a few free tools (with paid optional) that you can use to analyze your PPC competition and improve market share.
