Oh the sweet old days. We all remember, or most of us have been told about, the tales of greatness from using very specific keywords and how it allowed for extraordinary profits. But where did these days go and what...
Testing Rules and Opinion Drools — Especially For Facebook Ads!
I came across a very well done Lead Generation Case Study on Facebook Advertising and thought I’d share some thoughts on the company’s testing savvy: As brief background, the case study involved generating leads for an online Jiu Jitsu Course, and theys...
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Are You Smothering Your All Time Top Converting Keywords?
Account expansion can be a messy business. No matter your methods, whether it’s adding keywords via Google’s Keyword Tool, utilizing templates, or good old-fashioned Keyword Research, you’ll occasionally run in to scenarios where your new additions to the keyword family...
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When Does Quality Score Matter?
When Does Quality Score Matter? A few months ago I wrote a post on why you shouldn’t optimize for Quality Score. A few weeks ago I spoke at SMX East on the best ways to optimize for Quality Score in...
Reduce your CPL by 54% & Increase Leads by 250% with Keyword Label Analysis
Amanda West-Bookwalter shows you how to perform a keyword label analysis, which increased leads by 250% and decreased CPL by 54% in one of her accounts.
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Happy Halloween PPC Heroes!
This year we had to go with a classic... PPC Hero as the Monster from Frankenstein! Have a sweet and safe Halloween everyone!
The Rock ‘em Sock ‘em Landing Page Clinic with Joe Kerschbaum – Hero Conf 2012 Transcript
Our next Hero Conf 2012 Speaker transcript is from Joe Kerschbaum everything landing pages. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed!
Top PPC Tips For Local Businesses
Here’s the deal – you want PPC to power your business, but you offer a product or service that can only cater to the local community. What options does that leave you? There are really two things I want to...
Ultimate Guide to AdWords Remarketing
Remarketing is a powerful tool on the Google Display Network. We’ve just posted our ultimate guide to remarketing. It not only helps with the basics, it also talks about messaging and experimentation that allows you to get the most out...
Melissa Mackey On Managing Large Budgets Without Losing Your Mind – Hero Conf 2012 Transcript
Our next Hero Conf 2012 Speaker transcript is from Melissa Mackey, where she talks about Managing Large Budgets. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out...
Pricing On Ads Isn’t Always Premature
In sales, one of the dreaded questions is the “premature” pricing question, where the prospect asks “how much” before the salesperson has adequately “built up value.” Of course, the question is only premature from the point of view of the...
10 Ways to Decrease Your Display Network CPA
The Display network is a beast. This is just a fact. An even truer fact is that Display will run away with your budget and CPA if you let it. We had a recent request at PPC Hero for some...
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