Last week, Google released its "disappointing" Q3 advertising revenues (up 3% from Q2 and up 16% year-on-year.) To shed some light on how Google's advertising revenues reached a whopping $10.8 billion in Q3, our friends at WordStream have undertaken a...
Continue Reading Google Economic Stats — A Comprehensive Analysis by Wordstream
We’ve added some more amazing names to our 2013 Hero Conf speaker line-up! Check out the updated speaker list below. Don’t forget to register at heroconf.com. We look forward to seeing you there!
The Hero Conf 2012 Speaker transcripts are here! We will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed!
Continue Reading Retargeting with Joanna Lord — Hero Conf 2012 Transcript
Last week, Hanapin's very own Jeff Allen and Wordstream's Larry Kim broke down Mobile PPC for us. We covered everything from how to optimize landing pages to bad examples of Mobile PPC. We also had quite an informative Q &...
Continue Reading Webinar Recording — Mobile PPC: Proven Strategies & Untapped opportunities
Excited for Hero Conf 2013? So are we! So excited in fact, that we're giving away discounts! We want to help you get to the conference and your creativity might just help you get there! We’re offering a $100 off coupon...
Better measurement of PPC results leads to better Return on Ad Spend. This post walks you through how to increase your ROAS by customizing your Google AdWords conversion tracking code to dynamically pull in order values or assigning values to leads based on...
Continue Reading Increase Your PPC ROAS In 2 Minutes With Dynamic Value Tracking
In case you hadn’t heard the big news, Google’s latest earnings report was accidentally released 4 hours early when RR Donnelly (the firm who prints Google’s financial documents) filed the reports during trading hours by mistake. The big news is that almighty Google’s net...
Continue Reading Google’s latest earnings report woes to have an impact on the future of PPC?
Do you ever feel like Google aren't telling you everything? Much like Jack Shephard in ABC’s hit TV show Lost, PPC folk have to spend a lot of time wondering about ‘the others’.
Continue Reading Who Are The Others? Google’s Frustrating Search Term Report
The number one rule of advertising and marketing is don’t be boring. The number one rule of Social Media is pretty much the same thing -- be interesting, friendly, and helpful. Beta Brand has managed to navigate both rules brilliantly.
This week, the PPC Hero series team has been uncovering various ways PPC numbers may be slightly skewed or just downright inaccurate, but how can misreported data hurt you from a competitive research standpoint? This post takes a look at...
Continue Reading Misleading PPC Competition Metrics: A Case Study
Stuck in your old PPC auditing routine? Mix things up with our feedback from "British Sam" (Sam Owen of Hanapin Marketing) as he discusses new and unusual PPC auditing techniques n this week's Heroview.
Continue Reading Heroview – New and Unusual PPC Auditing Techniques
Learn more about the Google Display Network and Placement Fraud and how you can protect yourself.
Continue Reading Google Display and Placement Fraud – Is Your Money Being Wasted?
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