The wait is over! Hero Conf 2013 registration is open and you can now get your tickets! As a quick reminder, this year’s conference is over twice as large as last year. We expect over 200 people, we’ll have 45...
Blog Posts
Top 10 Reasons It’s Good To Be In PPC
PPC is the bee’s knees. It’s trackable, scalable and profitable. PPC can also be incredibly frustrating at times because the work is never done, the credit isn’t always forthcoming and consistent stellar results have led to excellence blindness. After a...
Predictive Keyword Research for PPC
I just watched a fascinating video by Rand Fishkin on predicting keyword volume. It’s geared to his neck of the woods (SEO) but was important and insightful enough that I wanted to shed some additional thoughts on predictive keyword research...
Why AdWords and Analytics Don’t Match
In PPC, we live and die by our data. We make recommendations, optimizations, additions, and subtractions all based on the analysis and interpretation of actionable statistics. Millions upon millions of dollars can hang in the balance based on every change...
New Complete PPC Account Audit Guide Now Live!
Whether you’re onboarding a new account, checking over someone else’s work or attempting to get a fresh perspective your own dearly beloved account, an account audit can be a PPC manager’s best friend. That’s why we just wrote a new...
Continue Reading New Complete PPC Account Audit Guide Now Live!
Narcissism Isn’t Social: How To Engage With Your Audience
When social media was relatively new, I feared that it would undo a whole lot of my work. I had worked hard to get client companies to realize that it really wasn’t all about them. Most companies naturally gravitate towards...
Continue Reading Narcissism Isn’t Social: How To Engage With Your Audience
Using Campaign Trends to Write Better PPC Ads
Campaign type is one of the most important things to keep in mind in your ad testing. Calls to action, benefits, punctuation and so much more should all get tested in your account in one way or another (Kayla has...
Continue Reading Using Campaign Trends to Write Better PPC Ads
Google Makes a Big Impression and Bing Adds Sitelinks
You can already do some pretty interesting stuff with the existing Google Impression Share data – my favorite of which, having been taught by Jeff Allen and Sean Quadlin, is reverse engineering your potential maximum budget based on lost Impression...
Continue Reading Google Makes a Big Impression and Bing Adds Sitelinks
Name That Query! PPC Hero’s New Contest
The Internet can be a strange place. People make weird posts, people browse strange sites and, most important of us to us PPC Heroes of the word, people search for weird things. It’s something that we’ve long delighted in here...
Why the Effectiveness of PPC Kills Account Growth
The great thing about PPC is that you know the exact performance of every keyword in the account (or at least you can if you get everything set up right). You can now even attribute sales to keywords at the...
Continue Reading Why the Effectiveness of PPC Kills Account Growth
Holiday PPC Strategy & Prep in Just 7 Steps!
It’s coming. We can tell over here at PPC Hero because more and more questions are coming in asking about preparing for the holiday season in PPC. It’s true…the peak holiday ecommerce season is right around the corner! If you...
Continue Reading Holiday PPC Strategy & Prep in Just 7 Steps!
Joining the Conversation vs. Being More Interesting
“Proverbs contradict each other. That is the wisdom of a people” — Stanislaw Lec Among the proverbs that contradict each other, are two copywriting adages: 1) Join the conversation that is already going on in the mind of the customer...
Continue Reading Joining the Conversation vs. Being More Interesting
