For my next PPC myth, I’m going to bust the myth that remarketing images should follow the same best practices as regular Display images. People just clump these together. Images ads are image ads, right? Wrong! The difference is in...
Sharing is Caring: Google AdWords Introduces Shared Budgets
Google announced the new Shared Budgets feature for AdWords this past Monday. The intent behind the feature is to allow you to establish a single daily budget shared by multiple campaigns. This, in theory, should allow for a more consistent daily...
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Going Beyond AdWords: How to Use Niche Ad Networks
Sites like Bing, Google, and even Facebook have done a great job making advertising available for everyone. There is huge potential in all three of them for profit, if done correctly. The big ad networks are nice because people recognize...
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Facebook Ad Branding – A Case Study
Are Facebook best used as a form of Direct Response, Pay-Per-Click advertising? If you’re really only targeting people in the market for your product RIGHT NOW, is Facebook the right place to reach them? Frankly, no. If you want to...
Heroview — Onboarding New & Existing Client Accounts
Starting a PPC account from scratch is a far cry from taking on an existing PPC Account. In this month's Heroview Kayla Kurtz covers new & existing client accounts, their differences and why you should care!
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Four Ways to Make the Most of Demographic Targeting
In a roll out that’s been going on for months, demographic targeting should now be available to pretty much all users on the Google Display Network. Our bigger accounts have had it for some time while it’s still news to...
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Managing Multiple PPC Clients – A Guide to Keeping Your Sanity
There are quite a few PPC Hero readers who work at an agency themselves or are freelancing on their own and, in both cases, are responsible for more than one client at a time. Keeping things straight and organized in...
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PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
This is another one that I’ve been guilty of myself: thinking that ads should be in the top 3 ad positions at all times. Thinking the top three positions is the only place you can see good returns is a...
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Good PPC Intentions Gone Wrong – Webinar Recording
Last week our very own Sean Quadlin teamed up with Larry Kim of Wordstream to discuss Good intentions gone wrong: 7 worst practices in PPC. These two packed a one-two punch and covered everything from stale keywords to bidding to...
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How To Fix Your PPC Lead Quality When It Tanks
It’s a PPC manager’s worst nightmare – you hear from your sales team that suddenly the leads you are sending them are no good – An unexpected decline in lead quality that can affect any account. The question is, what...
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Hero Conf 2013 Site Is Live!
Brace yourself PPC Heroes! It’s the moment you’ve been waiting for since last April… The 2013 Hero Conf site is live! Don’t be shy, feel free to gorge on the details at heroconf.com. This is your first look at Hanapin...
Ad Testing Plan for the Professional Ad-(wo)man
I recently co-authored an eBook with Elisa over at Wordstream called “Tricks to Get the Click: 10 Ad Text Best Practices.” While writing it the one thing that stood out the most was the need for a systematic ad testing...
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