I came across an account a few months ago so large and unwieldy that the thought of optimizing it made my eyes water. What was so wrong with the account structure you ask? Nothing! By my own admission it was...
Continue Reading 7 Ways To Keep Your PPC Account Structure Manageable
Oh, Bing. You’re everywhere lately. You’re on my television, interrupting my time with Stephen Colbert on Hulu, sending me emails asking me to call you Bing Ads now, and asking me to “Bing-it-on”. Well, like an annoying classmate telling me...
Continue Reading It’s Official: PPC Hero Prefers Bing to Google!
PPC Hero and Hanapin Marketing are proud to announce a fantastic line-up of speakers for Hero Conf 2013. We are looking forward to hearing these industry-leading experts share their PPC knowledge in Austin, TX from April 8-10. Sign up for...
“The Year of Mobile” seems to have been the moniker of the past 3-4 consecutive years. The good news? You don’t have to hear it anymore! Mobile is here, and making up 10-20% of all pay per click ad spend...
Continue Reading Mobile PPC: Proven Strategies & Untapped Opportunities – Upcoming Webinar
It's Breast Cancer Awareness Month! Get out and Walk!
Continue Reading PPC Hero Supports Breast Cancer Awareness Month!
While it’s fashionable to talk about ‘banner blindness’ when it comes to online ads — and the phenomena does exist — the fact is that your peripheral vision can’t help but scan the whole page. You do SEE the ads....
Dave Rosborough shows you how to use pivot tables in Microsoft Excel to make your PPC accounts more profitable!
Continue Reading Wasting Money In Your PPC Accounts? Pivot Tables Are Here To Help!
PPC Hero would like to wish Google a very happy 14th birthday!! Google’s actual birthday has been a debated topic throughout the years, but Google has chosen September 27th as their official day to celebrate! Cheers to this year and...
After many requests for a hit list of ways to improve ad copy, the PPC Hero team has delivered! Check out this list of the top 20 ways to improve your ad copy for better performance.
Continue Reading Top 20 Ad Copy Tests for Improved PPC Performance
First, this is going to be a quick post on a recent epiphany I’ve had… In PPC, as in a lot of business areas, I find that there is a cyclical nature to understanding and implementing best practices. In many...
For my next PPC myth, I’m going to bust the myth that remarketing images should follow the same best practices as regular Display images. People just clump these together. Images ads are image ads, right? Wrong! The difference is in...
Google announced the new Shared Budgets feature for AdWords this past Monday. The intent behind the feature is to allow you to establish a single daily budget shared by multiple campaigns. This, in theory, should allow for a more consistent daily...
Continue Reading Sharing is Caring: Google AdWords Introduces Shared Budgets
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