I recently co-authored an eBook with Elisa over at Wordstream called “Tricks to Get the Click: 10 Ad Text Best Practices.” While writing it the one thing that stood out the most was the need for a systematic ad testing...
Continue Reading Ad Testing Plan for the Professional Ad-(wo)man
So, we hear people talk about mobile all the time. I mean, ALL THE TIME. But we always hear that tablet can just be left in with desktop. Poor little tablet. He feels so left out. Cheer up, little guy,...
Continue Reading PPC Myth Busting! Myth 7: Tablet Performs Like Desktop
No city is the same city for all who live there. Everyone has different favorite restaurants, different commutes, different neighbors, hobbies, and so on. So while being “local” might mean being in the same city, being hyper-local doesn’t necessarily mean...
Continue Reading Facebook Ads & The Art of Hyperlocal Advertising
This week, we’ve been focused on giving you all kinds of tips and tricks with Excel to help you build out your accounts. Kayla showed you how to use Excel to estimate new account performance. Sean showed you how you can...
For the next edition of our Excel for PPC series, I’d like to show you some cool tricks I use for Excel when writing ads. 1. Use Ad Groups as Ad Titles For this to work, you need to structure...
Our next myth is about quality score. I think there are a lot of myths about quality score out there because it’s sort of a mysterious algorithm that Google doesn’t readily share with us. The one I hear most often...
Continue Reading PPC Myth Busting! Myth 6: Quality Score is All About CTR
Mounds of data, MS Excel and large coffee; these are three things that I’ve come to know and love as a PPC manager. In fact, these things go hand-in-hand with each other (some would argue about the coffee) because Excel...
Continue Reading 3 Time-Saving Techniques For PPC Managers Using Excel Filters
One of life’s essential conundrums is how to allocate your resources. Whether it’s your energy, your time or your money, figuring out what to do with what you have determines what kind of person (or company) you’re going to be....
Continue Reading Using Excel to Get the Best Budgets for Your Campaigns
To start off our September PPC Hero series on how to use Excel for that next level of PPC super performance, I decided to do just that: start from the beginning! Is there a way to determine possible account performance...
Continue Reading How to Use Excel to Estimate New PPC Account Performance
I have to admit that I’m guilty of buying into this myth myself. I’ll be setting up a new campaign with super strict cost per acquisition goals, and think “I just can’t afford to waste money on broad!”. This might...
Continue Reading PPC Myth Busting! Myth 5: Broad Match Isn’t Worth Pursuing
Facebook ads don’t give you much room to play with when it comes to the image, think 80×120 pixels. And yet, the image remains pretty much THE make or break element of your ad. Without a great image, you just...
Continue Reading Ads In the Wild: Use Close-Ups in Small Format Images
Nothing stays the same forever, does it? Google made an announcement earlier this week via the Inside AdWords blog regarding their seller rating extensions and how those would start populating moving forward. We’re going to take a look at the...
Continue Reading Updated Seller Rating Extensions Reinforces Current Consumer Satisfaction
Save time and Become the Hero with updates from PPC Hero in your inbox!
