There are quite a few PPC Hero readers who work at an agency themselves or are freelancing on their own and, in both cases, are responsible for more than one client at a time. Keeping things straight and organized in...
Continue Reading Managing Multiple PPC Clients – A Guide to Keeping Your Sanity
This is another one that I’ve been guilty of myself: thinking that ads should be in the top 3 ad positions at all times. Thinking the top three positions is the only place you can see good returns is a...
Continue Reading PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
Last week our very own Sean Quadlin teamed up with Larry Kim of Wordstream to discuss Good intentions gone wrong: 7 worst practices in PPC. These two packed a one-two punch and covered everything from stale keywords to bidding to...
Continue Reading Good PPC Intentions Gone Wrong – Webinar Recording
It’s a PPC manager’s worst nightmare – you hear from your sales team that suddenly the leads you are sending them are no good – An unexpected decline in lead quality that can affect any account. The question is, what...
Continue Reading How To Fix Your PPC Lead Quality When It Tanks
Brace yourself PPC Heroes! It’s the moment you’ve been waiting for since last April… The 2013 Hero Conf site is live! Don’t be shy, feel free to gorge on the details at heroconf.com. This is your first look at Hanapin...
I recently co-authored an eBook with Elisa over at Wordstream called “Tricks to Get the Click: 10 Ad Text Best Practices.” While writing it the one thing that stood out the most was the need for a systematic ad testing...
Continue Reading Ad Testing Plan for the Professional Ad-(wo)man
So, we hear people talk about mobile all the time. I mean, ALL THE TIME. But we always hear that tablet can just be left in with desktop. Poor little tablet. He feels so left out. Cheer up, little guy,...
Continue Reading PPC Myth Busting! Myth 7: Tablet Performs Like Desktop
No city is the same city for all who live there. Everyone has different favorite restaurants, different commutes, different neighbors, hobbies, and so on. So while being “local” might mean being in the same city, being hyper-local doesn’t necessarily mean...
Continue Reading Facebook Ads & The Art of Hyperlocal Advertising
This week, we’ve been focused on giving you all kinds of tips and tricks with Excel to help you build out your accounts. Kayla showed you how to use Excel to estimate new account performance. Sean showed you how you can...
For the next edition of our Excel for PPC series, I’d like to show you some cool tricks I use for Excel when writing ads. 1. Use Ad Groups as Ad Titles For this to work, you need to structure...
Our next myth is about quality score. I think there are a lot of myths about quality score out there because it’s sort of a mysterious algorithm that Google doesn’t readily share with us. The one I hear most often...
Continue Reading PPC Myth Busting! Myth 6: Quality Score is All About CTR
Mounds of data, MS Excel and large coffee; these are three things that I’ve come to know and love as a PPC manager. In fact, these things go hand-in-hand with each other (some would argue about the coffee) because Excel...
Continue Reading 3 Time-Saving Techniques For PPC Managers Using Excel Filters
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