PPC Hero and Hanapin Marketing are reaching out to their loyal readership for a favor of epic proportions. Well…epic in that it could mean the difference between a huge opportunity to speak in front of thousands! I have been asked...
Engaged CRO: A 5-Step Plan for Full Client Support
I’m of the opinion that it is not hard to convince your client of anything, if it’s forwarded with: “this will get you more leads/make you more revenue.” However, as soon as the word “test” gets thrown in the mix,...
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Converting Facebook Leads into Sales
Last year my friend and mentor, Bryan Eisenberg, exposed the biggest lie of pay-per-click marketing: “Keywords don’t fail to convert!!! It’s we who fail to convert visitors from those keywords.” Bryan’s point is that as long as: the keyword phrase...
Using AdWords’ Recent Remarketing Changes To Improve Your Account
Last week Google made a couple of very important changes to their current remarketing set up. The first was enabling you to manage your remarketing lists within Analytics, which will mean you can start to develop really honed ads and...
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How To Make Great Remarketing Image Ads In Three Steps
Let me start this off by saying that I don’t have a background in design. I took a handful of journalism and art classes, but that’s it. That’s not what I’m talking about when I mean “great”, however. I’m talking...
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Reduce Your Display Network CPL in Three Minutes
Account Manager Sean Quadlin shows you how to reduce your Display Network CPL in three minutes!!
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ABC’s of PPC – A Guide for the Basics!
We’ve been posting some pretty advanced optimization techniques recently at PPC Hero to make sure our audience is getting the next level of PPC advice. That doesn’t mean new advertisers aren’t getting in the paid search game daily or that...
Maximize Efficiency With Dayparting in Small Accounts
Working in PPC is all about making the most of what you have. Whether it’s maximizing clicks on a budget, meeting (and surpassing) your Cost per Conversion goals, or just massaging your keyword bids to find the optimal position for your...
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Introduction to China’s Largest Search Engine: Baidu
Why Consider Using Baidu? Baidu is by far the most-used search engine in China and is ranked #5 in the world for traffic according to Alexa. Baidu states that over 90% of China’s Internet users use Baidu search and that...
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Create & Manage Your Remarketing Lists via Google Analytics
Google Analytics has always provided a variety of tools to help you better understand your website visitors and improve their experience. Perhaps one of the most popular features they have to offer is remarketing. Remarketing is a powerful tool that...
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Calculating Adjusted ROAS to Measure Account Performance
As sad as it may be to whomever Google’s version of Thomas Jefferson is, all leads are not created equal. Account-wide CPL goals are a great way to measure overall performance, but true profitability for lead generation relies on back-end...
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Top 10 PPC Keyword Qualifiers in July (plus how to increase sales by finding your best qualifiers)
Today I did an analysis of the top qualifiers for three of my accounts. We’re doing some PPC keyword research and I wanted to make sure we made the most of our time so the goal was to identify themes...
