One PPC expert discusses how to set up time of day bid modifiers for Google Ads and reveals the results from his latest time of day modifier test.
How To Calculate Effective Click-Thru Rate
Effective click-through rate (CTR) takes into account both paid search and organic traffic. Learn how to calculate effective CTR and why it's useful.
Lessons Learned in Automated Bidding for PPC
Automated bidding is here to stay. From a high-level, how should you prepare for your next test? One strategist shares his high-level thoughts on the issue.
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Align Your B2B Digital Marketing Strategy With The Sales Team
One B2B paid media pro reflects on all of the important questions to ask your Sales and Marketing teams to drive alignment and improve paid media performance.
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Do Display URLs Matter in Paid Search?
Does the URL displayed in your ad make an impact on performance? In this article, we are going to show you that it can make a difference.
How to Create Thumb-stopping Social Ads
No one is really looking forward to seeing another ad. Overcome banner blindness with Bahador's top tips for creating attention-grabbing social media ads.
2021: The Year You’ve Been Waiting for & What You Need to Prepare
With all of the unexpected events of 2020, how can marketers possibly prepare for 2021? Industry leader Carrie Albright shares her guide for 2021 prep.
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Ecommerce Holiday Checklist: CRO Best Practices
While some brands put CRO testing on hold during the holidays, there are some eCommerce-specific best practices to implement to make the most of the season.
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PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
This post includes the most effective tips to drive a business' paid campaigns via highly-quality PPC keywords.
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November 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google, Microsoft, and Facebook.
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LinkedIn Events: Mixing Your Organic and Paid Strategy to drive Webinar Registrations
LinkedIn Events is an elegant solution to driving registrants to online events. Learn a LinkedIn Event strategy that will set your audience’s interest ablaze!
What Marketers Need to Understand About Automated Bid Algorithms
One Sr. Strategists discusses the most useful elements to understand about how algorithms work in your PPC campaigns.
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