Instagram is one of the best networks to run ads on with over a billion users. To get results, simply creating an ad and generating cold traffic won’t do.
Continue Reading 4 Tips for Warming Up Your Instagram Ad Audience
Not All B2B Conversions Are Equal: How To Determine the Value of a Conversion
One Sr. Strategist outlines 2 strategies to help B2B marketers dive deeper into assigning value to different stages of the funnel and different conversions.
Continue Reading Not All B2B Conversions Are Equal: How To Determine the Value of a Conversion
Dynamic Search Ads For Beginners
Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing.
Review Ads on Social for eCommerce Brands [Case Study]
One paid social expert tested product review imagery in her Facebook Ads. The results were promising - check out her case study to learn how she ran the test.
Continue Reading Review Ads on Social for eCommerce Brands [Case Study]
Google Ads Remarketing Step-By-Step
In this guide, we delve into key topics and give best practices based on experience and Google recommendations.
So, You’re Taking over An Account. What Next?
Here are the 4 strategies you should implement when assuming responsibility of an account from another paid media account manager.
Continue Reading So, You’re Taking over An Account. What Next?
The Value Of Amazon Sponsored Brand Video Ads [Case Study]
One Sr. Strategist has generated surprising performance with Amazon's new sponsored brand video ads and he's here to share the results from Q4.
Continue Reading The Value Of Amazon Sponsored Brand Video Ads [Case Study]
December 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google and Microsoft.
Continue Reading December 2020 Updates to Paid Media Platforms
How To Set Up Time Of Day Bid Adjustments
One PPC expert discusses how to set up time of day bid modifiers for Google Ads and reveals the results from his latest time of day modifier test.
How To Calculate Effective Click-Thru Rate
Effective click-through rate (CTR) takes into account both paid search and organic traffic. Learn how to calculate effective CTR and why it's useful.
Lessons Learned in Automated Bidding for PPC
Automated bidding is here to stay. From a high-level, how should you prepare for your next test? One strategist shares his high-level thoughts on the issue.
Continue Reading Lessons Learned in Automated Bidding for PPC
Align Your B2B Digital Marketing Strategy With The Sales Team
One B2B paid media pro reflects on all of the important questions to ask your Sales and Marketing teams to drive alignment and improve paid media performance.
Continue Reading Align Your B2B Digital Marketing Strategy With The Sales Team
