Working in PPC is all about making the most of what you have. Whether it’s maximizing clicks on a budget, meeting (and surpassing) your Cost per Conversion goals, or just massaging your keyword bids to find the optimal position for your...
Continue Reading Maximize Efficiency With Dayparting in Small Accounts
Why Consider Using Baidu? Baidu is by far the most-used search engine in China and is ranked #5 in the world for traffic according to Alexa. Baidu states that over 90% of China’s Internet users use Baidu search and that...
Continue Reading Introduction to China’s Largest Search Engine: Baidu
Google Analytics has always provided a variety of tools to help you better understand your website visitors and improve their experience. Perhaps one of the most popular features they have to offer is remarketing. Remarketing is a powerful tool that...
Continue Reading Create & Manage Your Remarketing Lists via Google Analytics
As sad as it may be to whomever Google’s version of Thomas Jefferson is, all leads are not created equal. Account-wide CPL goals are a great way to measure overall performance, but true profitability for lead generation relies on back-end...
Continue Reading Calculating Adjusted ROAS to Measure Account Performance
Today I did an analysis of the top qualifiers for three of my accounts. We’re doing some PPC keyword research and I wanted to make sure we made the most of our time so the goal was to identify themes...
Microsoft adCenter is often dismissed in PPC circles as a much more cumbersome, AdWords lite. However, we’re here today to dispel some myths! While adCenter certainly used to be painfully slow to use, the latest iteration of the interface is...
There are a lots of ways to make your image visually prominent or striking: Bright colors or borders that cut through the blue and white Facebook backgorund Close-ups of human faces or products Sex appeal, Dynamic Angles and/or Foreshortening Visual...
Weddings are weird. They’re the ultimate expression of a couple’s love for each other, and sometimes that love is just weird. Everyone wants to showcase whatever weird thing they share as a couple, and they want their wedding to be...
The holidays loom for retail marketers, making July the time to start thinking about paid search campaign planning if you want to ensure your efforts are a success. Yes, it might be painful thinking about Black Friday keywords and holiday...
Continue Reading Christmas in July: Considerations for Holiday Planning
There are a lot of myths in PPC. These come about from someone finding a specific strategy worked for their specific account and writing a blog article about it, from Google deciding something is a great idea and spreading it...
Earlier this week I hosted a webinar extolling the virtues of conducting a PPC audit. We had a lot of feedback and follow up questions, which we really appreciated. A lot of you asked about the checklist I use when...
Continue Reading Audit Webinar Q&A: Includes Free Audit Checklist For First Fifty Readers!
We had a great session yesterday with Sam Owen walking us through best practice and strategy for auditing your paid search accounts. From prioritizing when you should be auditing your accounts to what you should be looking at during the...
Continue Reading Benefits of a Paid Search Audit- Webinar Recording
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