As part of our ongoing series on automation and time-saving, we felt that talking about AdWords’ Cost-Per-Acquisition bidding was a must. Aside from the Display Campaign Optimizer, which is a whole post in and of itself that will happen at...
How To Use Google Automated Rules For Targeting Optimal Ad Positions
In part one of our automating paid search series this week, Kayla explained three ways to self-automate your work, and in part two Sam talks about using bid management software. Today, in our third series post, I’ll tell you all...
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Closing the Credibility Gap
Given the attention-grabbing challenges that Facebook ads face, some companies go with the straightforward strategy of making a deal that’s simply too good to ignore. Unfortunately, if a deals too good to ignore, it’s assumed to be too good to...
Bid Management Software Is The Future of PPC
This week the PPC Hero team is looking at the different ways you can automate PPC and save time. Yesterday Kayla Kurtz wrote about self-automation (a fancy way of telling you to get your business together!), and some essential time...
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Top 3 Ways to Self-Automate Your PPC Account Work
The PPC Hero blog series team decided to focus this month on automation in paid search. The rest of the week, our PPC rock stars are going to discuss true automated tools or features to make your jobs easier, but...
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Flexible Targeting on the Google Display Network
So, the other day I was changing some settings and noticed this little guy in one of my accounts: Yeah, I should have noticed this on the AdWords blog, but I didn’t. Hey, I get busy just like everyone else!...
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9 Step Guide to Increasing PPC Sales by 39.4%
Recently I had the good fortune to be on ta team that produced quite a turn around for an Ecommerce account. In 1 month sales grew by 39.4%. This was during a time when month-over-month sales trend downwards due to...
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The 20-Minute PPC Work Week
Sadly, sometimes the success of a PPC campaign can boil down to time management. We’ve all been there- so much to do, and no time to do it. If you’re an in-house marketer with PPC responsibilities on top of everything...
My Three Biggest Mistakes in PPC
I just got some great advice from another staffer, when asking him what I should write about today. He says to me, write about “the worst mistake you made in PPC and how you fixed it.” My response, “I’m flawless,...
Find Your PPC Account’s Optimal Average Position With Pivot Tables!
For this week’s Whaddya’know Wednesday, Sean Quadlin shows you how to use pivot tables to find your PPC account’s optimal ad position.
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Seven Tips For Creating Killer Mobile Landing Pages
Mobile advertising has grown exponentially during the past few years. You can shop, check bank accounts, tweet, play video games and more, all from the comfort of your own smartphone. Thinking back to the first cell phone my father owned,...
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Two Ways to Improve Ecommerce Conversion Rates
Simplicity is key when it comes to making online purchases today. Faster, cheaper, easier… These are all traits that people have come to expect during their shopping experiences. Try and think back to the last time you ordered something online…...
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