The holidays loom for retail marketers, making July the time to start thinking about paid search campaign planning if you want to ensure your efforts are a success. Yes, it might be painful thinking about Black Friday keywords and holiday...
Continue Reading Christmas in July: Considerations for Holiday Planning
There are a lot of myths in PPC. These come about from someone finding a specific strategy worked for their specific account and writing a blog article about it, from Google deciding something is a great idea and spreading it...
Earlier this week I hosted a webinar extolling the virtues of conducting a PPC audit. We had a lot of feedback and follow up questions, which we really appreciated. A lot of you asked about the checklist I use when...
Continue Reading Audit Webinar Q&A: Includes Free Audit Checklist For First Fifty Readers!
We had a great session yesterday with Sam Owen walking us through best practice and strategy for auditing your paid search accounts. From prioritizing when you should be auditing your accounts to what you should be looking at during the...
Continue Reading Benefits of a Paid Search Audit- Webinar Recording
This Whaddya’know Wednesday, Amanda West-Bookwalter takes you on a step by step guide through optimizing your PPC account’s conversion rate. Through website design best practices, usability testing, showing you how to set up Google Analytics conversion funnels, and how to...
Continue Reading Conversion Rate Optimization For PPC: Mo’ Money, Less Problems
It happens. It’s terrible (every time). You followed all the guidelines or rules for the search engine in question, yet somehow…you’ve been suspended. I’ll tell you flat out that my initial reaction anytime I’ve been first-hand involved in an account...
Continue Reading Suspended Motion: How to Get Your PPC Account Reactivated
PPC Audits are incredibly useful. At our agency we have Account Mangers audit accounts routinely and they almost always find ways to increase account performance that the lead on the account glossed over. We also perform audits for companies small...
You’ve heard it before- “I never click sponsored ads.” I’ll admit I was an anti-ad clicker prior to joining the paid search industry as well. So, with the skepticism of the PPC ad, but with the search engines making these...
Continue Reading Are PPC Ads Beating Organic Listings for Clicks?
In the fifth and final post of our automation and timesaving series this month, it’s all about the desktop editors and how they can work to your advantage. As pay-per-click account managers, we’re often pressed for time juggling several campaigns...
Continue Reading Using PPC Desktop Editors To Save Time & Streamline Your Workflow
Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts from around the industry! Today, Jeff Ferguson, CEO of consulting group Fang Digital, talked with us about common PPC blunders that may be holding back your campaign. PPC Hero: We’re...
Continue Reading Heroview- Common PPC Blunders and Tips to Avoid Them
As part of our ongoing series on automation and time-saving, we felt that talking about AdWords’ Cost-Per-Acquisition bidding was a must. Aside from the Display Campaign Optimizer, which is a whole post in and of itself that will happen at...
In part one of our automating paid search series this week, Kayla explained three ways to self-automate your work, and in part two Sam talks about using bid management software. Today, in our third series post, I’ll tell you all...
Continue Reading How To Use Google Automated Rules For Targeting Optimal Ad Positions
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