Account Manager Dave Rosborough shows you how to use Sitelinks to extend your PPC Ads to 280 characters of descriptive ad text.
Blog Posts
Doubling Leads Through the Magic of Best Practices
You ever meet someone with seriously funky breath? The kind of person that makes you turn your head whenever they talk to you so you can pretend you’re looking at something to avoid the direct path of their funkiness? I...
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It’s Takes Two, Baby! Webinar Recording
For those of you who were not able to attend yesterday afternoon’s live webinar, have no fear! Below is a link to watch the recorded session. Paid Search Consultant Kayla discusses her tips on building a mutually beneficial relationship between...
WTQ?! Remember Ask Jeeves?
This month, we’ve got 5 amazing WTQ?! search queries for you. My favorite, number 5, reminds me that some people still search like they’re using AskJeeves. Remember when that was a thing? You were told to search like you were...
Mr. Clean is All Wet When it Comes to Facebook Ads
So, I couldn’t help but noticing this ad on my Facebook page: So far so good, right? I mean, if you can’t help but notice an ad, it’s at least doing something right. And what was so conspicuously noticeable about...
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A Three Step Guide To Account Growth
This week, I created the below guide to break account growth down into an easy to digest format. I often see accounts grow to a point of stability and growing beyond that point always seems to be challenging. As an...
Getting Your Ads Right First Time! Case Study: $300 For An Ad?
When it comes to writing ads, even the best of us can be guilty of getting a little lazy. Considering how easy it is to swap ads in and out with AdWords Editor, it’s no wonder that we often just...
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How To Write Ads For Mobile
Paid Search Consultant Kayla Kurtz shows us how to write ads for Mobile. With Mobile getiting more and more attention and users, it’s important to know how to tailor your ads to the device!
Read This Now! – A Look at Effective Calls to Action
By popular demand from our loyal PPC Hero readers, ladies and gentlemen, today’s post is going to dive a little deeper in to what may seem like a simple ad copy writing topic: calls to action. So why the dig-in?...
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Our Top 25 Most Influential PPC Experts List: The Methodology
A week has passed since we posted our list of Top 25 Most Influential PPC experts, and we wanted to take a moment to thank everyone who has engaged with this post! The general purpose of “best of” lists is...
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Attending Conversion Conference-Chicago? Like Networking & Free Drinks?
Then this event is for you! As a bonus networking event at the tail end of Conversion Conference-Chicago Day 2, Hanapin is going to host a 2-hour meet up at Bar Louie’s River North location so we can meet more...
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Picking the Best PPC Call-to-Action Using Conversions per Impression
Picking winning PPC ads seems like an easy task. You find the one ad with the best metric(s) such as conversion rate, pause the rest, spin out a variation of that ad, and test again. This can lead you in...
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