Simplicity is key when it comes to making online purchases today. Faster, cheaper, easier… These are all traits that people have come to expect during their shopping experiences. Try and think back to the last time you ordered something online…...
Continue Reading Two Ways to Improve Ecommerce Conversion Rates
So if you haven’t already implemented broad match modifier terms into your existing PPC strategy I hope this article will provide some insight and inspiration for taking the plunge. I was recently tasked with reviewing the PPC campaigns in my...
Continue Reading Harvest Keywords & Scale Up with Broad Modified Campaigns and Exact Match Negatives
As an Account Director I am responsible for hundreds, and hundreds, and hundreds of thousands of dollars in ad spend through Google every month. Furthermore, that number is growing by approximately 15% a month. Why is it then when client’s...
Continue Reading 8 Ways Google Makes A PPC Manager Less Efficient
I hope all of you are enjoying the festivities, parades, and fireworks celebrating today!! Lest you forget, I’d like to remind you of another reason we’re celebrating… today is also the 40th anniversary of Nathan’s Hot Dog Eating Contest!! The...
If you aren’t using labels in your AdWords account, you are seriously missing out. Way back in April, Google launched labels but I didn’t use them often due to existing accounts already having custom filters setup and at my fingertips....
Continue Reading AdWords Labels: Cut Back On Navigation and Reporting Time!
Back in May, Google released a new change to their ad rotation settings that set off somewhat of an uproar in the PPC world. That change has been walked back big time, and it’s a victory for advertisers. Apologies for...
Continue Reading UPDATE: Google’s New Ad Rotation Settings are NO LONGER the Devil
Small businesses are sometimes at a disadvantage when it comes to marketing- specifically advertising. But, because PPC doesn’t require a minimum spend, it is a channel that can easily be utilized. That just leaves learning HOW to utilize it properly....
Continue Reading Guide to Google AdWords for Small Businesses
“Plan the sale when you plan the ad” — Leo Burnett First, I should say that I DO believe that Facebook ads can have a branding effects simply from exposure — that the unclicked ads can still prove valuable in...
I’m sure you all have the 15th anniversary of the first installment of the Harry Potter series marked on your calendars…. but for those stragglers out there, today in 1997 Bloomsbury published the first novel of the monumental phenomenon, Harry...
No matter if you are new to the paid search world, or a seasoned pro, all paid search accounts can benefit from an audit. Whether your account is currently a hot mess, or just in need of some fine tuning,...
Continue Reading Why and How You Should Conduct a PPC Account Audit
As an account manager of a handful of e-commerce clients, return on ad spend (ROAS), is the key metric I look at to optimize my accounts. Of course, return on investment (ROI) is even better, but it’s not often, at...
Continue Reading How To Use Analytics Custom Reports To Optimize E-Commerce Accounts & Increase ROAS
We held another successful Heroview yesterday with remarketing expert, John Ellis. John is the CEO at Crescent Interactive, an online marketing firm based in Nashville, TN. We had a great conversation about best practice; see the recap below! PPC Hero:...
Continue Reading Heroview- How to Avoid Intrusive Remarketing
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