“Plan the sale when you plan the ad” — Leo Burnett First, I should say that I DO believe that Facebook ads can have a branding effects simply from exposure — that the unclicked ads can still prove valuable in...
Harry Potter’s Anniversary
I’m sure you all have the 15th anniversary of the first installment of the Harry Potter series marked on your calendars…. but for those stragglers out there, today in 1997 Bloomsbury published the first novel of the monumental phenomenon, Harry...
Why and How You Should Conduct a PPC Account Audit
No matter if you are new to the paid search world, or a seasoned pro, all paid search accounts can benefit from an audit. Whether your account is currently a hot mess, or just in need of some fine tuning,...
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How To Use Analytics Custom Reports To Optimize E-Commerce Accounts & Increase ROAS
As an account manager of a handful of e-commerce clients, return on ad spend (ROAS), is the key metric I look at to optimize my accounts. Of course, return on investment (ROI) is even better, but it’s not often, at...
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Heroview- How to Avoid Intrusive Remarketing
We held another successful Heroview yesterday with remarketing expert, John Ellis. John is the CEO at Crescent Interactive, an online marketing firm based in Nashville, TN. We had a great conversation about best practice; see the recap below! PPC Hero:...
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Templated Success: How To Make Your Life Easier With Excel
Anyone who has ever been put under pressure to build out a large account in a short space of time will know the trademark feeling of despair that can come with such a task. Luckily for us, there are a...
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Get 280 Characters for your PPC Ads
Account Manager Dave Rosborough shows you how to use Sitelinks to extend your PPC Ads to 280 characters of descriptive ad text.
Doubling Leads Through the Magic of Best Practices
You ever meet someone with seriously funky breath? The kind of person that makes you turn your head whenever they talk to you so you can pretend you’re looking at something to avoid the direct path of their funkiness? I...
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It’s Takes Two, Baby! Webinar Recording
For those of you who were not able to attend yesterday afternoon’s live webinar, have no fear! Below is a link to watch the recorded session. Paid Search Consultant Kayla discusses her tips on building a mutually beneficial relationship between...
WTQ?! Remember Ask Jeeves?
This month, we’ve got 5 amazing WTQ?! search queries for you. My favorite, number 5, reminds me that some people still search like they’re using AskJeeves. Remember when that was a thing? You were told to search like you were...
Mr. Clean is All Wet When it Comes to Facebook Ads
So, I couldn’t help but noticing this ad on my Facebook page: So far so good, right? I mean, if you can’t help but notice an ad, it’s at least doing something right. And what was so conspicuously noticeable about...
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A Three Step Guide To Account Growth
This week, I created the below guide to break account growth down into an easy to digest format. I often see accounts grow to a point of stability and growing beyond that point always seems to be challenging. As an...
