Picking winning PPC ads seems like an easy task. You find the one ad with the best metric(s) such as conversion rate, pause the rest, spin out a variation of that ad, and test again. This can lead you in...
Continue Reading Picking the Best PPC Call-to-Action Using Conversions per Impression
Hopefully you’ve been following our blog series this week on all things mobile PPC. If so, you should have a pretty good idea of the basics to getting started with your mobile efforts. If you read Amanda’s article on building...
Continue Reading 7 Analytics Reports To Get You Thinking About Your Mobile PPC Campaigns
Thanks to our loyal readers, PPC Hero has been nominated for the MarketingSherpa Readers’ Choice award for Best PPC Blog! We are now a finalist, so please take a moment and vote for us here. Voting ends at midnight on...
Mobile Commerce, also referred to as mCommerce, is the most portable and accessible marketing channel today. Perhaps this is because mCommerce literally places brands in the palms of customers’ hands. Never before have consumer goods been so readily available. Therefore,...
Continue Reading 6 PPC Optimization Tips For mCommerce Campaigns in 2012
Now that you’ve got Client Buy-In for Mobile and learned about Mobile Landing Page Best Practices, It’s time to build a mobile site if you don’t have one! If you have a Google Rep, I don’t think there’s any way...
Continue Reading Building A Mobile Landing Page With HowToGoMo: A Case Study & A How-To!
The paid search industry is full of people blogging, tweeting, and sharing PPC wisdom. But which experts are considered the best of the best- when they speak, we listen? We researched over 100 PPC experts to find out who are...
Now that you’ve used Kayla Kurtz’ amazing tips to get buy in from your clients on targeting mobile, it’s time for you to actually go out there and do it. Often, people put off targeting mobile devices with their paid...
Continue Reading You’re Closer to Being Mobile-Traffic-Ready than You Think: PPC Case Studies
PPC Hero’s mobile-focused June series kicks off today with step one of the process: getting your client on board with opening up to the mobile traffic funnel. Most clients would have a hard time arguing with direct statistics, so today...
When it comes to traffic control for your paid search ads, AdWords offers a variety of tools to help us increase, maintain or even restrict the flow of traffic to your website. Perhaps the most obvious way to manipulate this...
Continue Reading The Benefits & Drawbacks of Modified Broad Match
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from January, February, and March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management...
Continue Reading PPC Hero’s Greatest Hits of First Quarter 2012!
Pivot tables are the most excellent way to make huge sets of data digestible. Account Manager Sean Quadlin teaches you how to use pivot tables to perform ad reviews, making ad testing a breeze.
In early January we wrote 145 tips for 2012. It’s been a whirlwind year in the land of PPC so this is an update to that post with an additional 20 tips. These new PPC tips come from conferences, tests,...
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