When it comes to writing ads, even the best of us can be guilty of getting a little lazy. Considering how easy it is to swap ads in and out with AdWords Editor, it’s no wonder that we often just...
Continue Reading Getting Your Ads Right First Time! Case Study: $300 For An Ad?
Paid Search Consultant Kayla Kurtz shows us how to write ads for Mobile. With Mobile getiting more and more attention and users, it’s important to know how to tailor your ads to the device!
By popular demand from our loyal PPC Hero readers, ladies and gentlemen, today’s post is going to dive a little deeper in to what may seem like a simple ad copy writing topic: calls to action. So why the dig-in?...
Continue Reading Read This Now! – A Look at Effective Calls to Action
A week has passed since we posted our list of Top 25 Most Influential PPC experts, and we wanted to take a moment to thank everyone who has engaged with this post! The general purpose of “best of” lists is...
Continue Reading Our Top 25 Most Influential PPC Experts List: The Methodology
Then this event is for you! As a bonus networking event at the tail end of Conversion Conference-Chicago Day 2, Hanapin is going to host a 2-hour meet up at Bar Louie’s River North location so we can meet more...
Continue Reading Attending Conversion Conference-Chicago? Like Networking & Free Drinks?
Picking winning PPC ads seems like an easy task. You find the one ad with the best metric(s) such as conversion rate, pause the rest, spin out a variation of that ad, and test again. This can lead you in...
Continue Reading Picking the Best PPC Call-to-Action Using Conversions per Impression
Hopefully you’ve been following our blog series this week on all things mobile PPC. If so, you should have a pretty good idea of the basics to getting started with your mobile efforts. If you read Amanda’s article on building...
Continue Reading 7 Analytics Reports To Get You Thinking About Your Mobile PPC Campaigns
Thanks to our loyal readers, PPC Hero has been nominated for the MarketingSherpa Readers’ Choice award for Best PPC Blog! We are now a finalist, so please take a moment and vote for us here. Voting ends at midnight on...
Mobile Commerce, also referred to as mCommerce, is the most portable and accessible marketing channel today. Perhaps this is because mCommerce literally places brands in the palms of customers’ hands. Never before have consumer goods been so readily available. Therefore,...
Continue Reading 6 PPC Optimization Tips For mCommerce Campaigns in 2012
Now that you’ve got Client Buy-In for Mobile and learned about Mobile Landing Page Best Practices, It’s time to build a mobile site if you don’t have one! If you have a Google Rep, I don’t think there’s any way...
Continue Reading Building A Mobile Landing Page With HowToGoMo: A Case Study & A How-To!
The paid search industry is full of people blogging, tweeting, and sharing PPC wisdom. But which experts are considered the best of the best- when they speak, we listen? We researched over 100 PPC experts to find out who are...
Now that you’ve used Kayla Kurtz’ amazing tips to get buy in from your clients on targeting mobile, it’s time for you to actually go out there and do it. Often, people put off targeting mobile devices with their paid...
Continue Reading You’re Closer to Being Mobile-Traffic-Ready than You Think: PPC Case Studies
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