Over time I’ve seen many different strategies with generating leads at an ideal cost per acquisition (CPA). The direction I see many accounts take is that there will be a “core” group of keywords that perform amazingly, a bunch of...
Continue Reading Profit Per Keyword…Beats Cost Per Acquisition Every Time
We at Hanapin and PPC Hero can talk paid search strategies until we’re blue in the face. But, every now and then, we need to stop to be thankful for the great people and circumstances in our lives. Last month,...
You have kept up with AdWords Best Practices, and your account now has about 30+ ad groups per campaign. Even though you have tried to be creative in your advert creation, the data insists that CTR is higher with bland...
As PPC managers our job is to continually be optimizing. But what happens when we over-optimize? Over-optimization is the result of many changes within a small window of time. They are typically all individual great ideas but as a whole...
Continue Reading PPC (Over)optimization: How Not to Destroy a PPC Account
You may or may not be around to read this since it is National Leave the Office Early Day! Hanapin will be celebrating by starting our office Summer Hours at 3:00! Hellooooo longer weekend!
Today, we interviewed Facebook advertising expert, Merry Morud, of aimClear. For those of you who recall Merry’s Hero Conf presentation last month, we couldn’t wait to dig into this topic! See the recap below. PPC Hero: Welcome to today’s Heroview...
Continue Reading Heroview- The World of Facebook Advertising
On our first British Whaddya’know Wednesdays, Sam Owen tells you all about the Content Tab in Google Analytics. He walks you through all the options and gives you helpful tips on how to use the data to optimize your PPC...
We all know from doing search query reports that we get some weird searches populating our ads. Sometimes it’s just something strange like people putting www in the search bar with some general phrase (what is that about?!) and other...
By now I’m sure you’ve all taken the time to read PPC Hero’s update on Google’s new Auction Insights feature (see Google’s own blog otherwise). I’m also sure many of you took a couple of minutes to poke around with...
Continue Reading Top 5 ways to use AdWords’ new Auction Insights tool
As a PPC management agency, we understand that results are generally the focal point of all clients. However, we at Hanapin believe the relationship with our clients is just as important! And, we know that not all relationships are smooth...
Continue Reading It Takes Two, Baby! Building a Healthy Relationship with Your PPC Agency: Webinar
Conversion rate optimization is an important part of PPC management. No doi. It’s a huge factor in the ways that we chose to organize our accounts and allocate our spend. But it’s possible to see more than just conversion rate...
Continue Reading Big and Angry Landing Page Reports: Go Beyond Conversions
Yesterday, Amanda walked us through the different options of the AdWords Dimensions Tab. (Not to mention tons of really cute kitten photos!) From day parting, to the brand-new labels option, to geotargeting, this webinar had something for everyone! And, looking...
Continue Reading The AdWords Dimensions Tab- Webinar Recording
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