The best thing about Analytics is also the worst thing about Analytics. If utilized correctly, Analytics can open up a whole new world of possibilities within your accounts. On the other hand, trying to digest all of the different facets...
Blog Posts
Whaddya’know Wednesdays: The Where and How of Conversion Tracking
Video Blog In this week's Whaddya'know Wednesdays, PPC Account Manager Shirin Faares Miller shows you the basics of Bing, AdWords, Analytics, and Analytics e-commerce tracking. All you need to know to get started with the basics of tracking to optimize...
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Google Analytics Test Lab: Finding New Test Subjects
Day two in the Google Analytics Test Lab is all about deciding what to test on next. Determining the areas in Analytics to use to compare performance and metrics is one thing, but using the interface to find new opportunity...
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Brad Geddes Presents: How to Identify Google AdWords Quality Score Problems
Is the quality score of your keywords limiting your account? How can you tell? Where do you start fixing them? In a PPC Hero first-look exclusive, Brad Geddes, voted the most influential person in PPC, teaches you how to extract...
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Google Analytics Test Lab: Ten Analytics Hot Spots
Welcome to the Google Analytics Test Lab! If you are just setting foot in the Analytics Lab for the first time, this is the place to start. To kick off our series this month, I will take you through your...
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Happy National Cartoonist Day!
May 5th is most widely known as Cinco De Mayo, but in some circles is better known as Inko De Mayo. That’s because The National Cartoonist Society has deemed it National Cartoonist day!
Google Testing Call Extension Placement
It seems like the past 2 or 3 years we keep hearing “THIS year is the year for mobile.” Well it’s 2012, and we’re definitely seeing increases across the board in mobile traffic in PPC, and Google seems to be...
New Series: Google Analytics Test Lab
Are you lost trying to use Google Analytics data to analyze or enhance your PPC accounts? Are you a veteran Analytics user looking for some more advanced tips? If so, this month’s blog series is for you. Check back next...
How to Improve Low Quality Score Keywords: A Case Study
Google is judging your keywords for quality, judging them hard. There are a lot of ways to improve low quality score keywords, and with Google’s new improvements to quality score, they’re making it a little more transparent as to what...
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Sign The Petition To Keep Control Of Your Ad Rotation Settings
Earlier this week, Sean Quadlin told you all about how Google’s New Ad Rotation Setting Are The Devil. Well, it seems you all agree. Neil Sorenson (@iNeils) started a petition to Google to get them to change this setting back...
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The Secret PPC Formula For Account Success: The Triumphant Return of Whadda’ya Know Wednesdays
I know that you all missed Whaddaya’know Wednesdays, but cry no more. We are back. And we’re back with the best thing since sliced bread–THE secret PPC formula for account success. Hanapin Account Manager Sean Quadlin takes your through this...
Google’s New Ad Rotation Settings are the Devil
Yesterday Google announced that they are changing the settings for ad rotation. They currently have three options: optimize for clicks, optimize for conversions and rotate evenly. This change will only affect the third option: rotate. Also, this change is the...
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