Yesterday, Amanda walked us through the different options of the AdWords Dimensions Tab. (Not to mention tons of really cute kitten photos!) From day parting, to the brand-new labels option, to geotargeting, this webinar had something for everyone! And, looking...
Continue Reading The AdWords Dimensions Tab- Webinar Recording
After seeming weeks of changes that made PPC’s small little corner of the Internet pretty angry, Google has launched a new tool that seems pretty awesome. Meet the new Auction Insights report. It should be rolled out to your account...
Continue Reading Auction Insights from Google: So Much Keyword-Level Data
Clutter is the bane of my existence and I’m convinced it always has been. Perhaps this is why I find myself in a career where structure and organization are so crucial to successful performance. As Account Managers, we are constantly...
Continue Reading Organize Like A Pro With AdWords Custom Labels
PPC Hero, Hanapin Marketing, and Slingshot SEO are hosting a networking event Monday, June 4, the evening before Internet Retailer kicks off, at Hub 51 in Chicago. So, if you are attending the show or just happen to be in...
Continue Reading Going to Internet Retailer Chicago? Have a drink with us!
PPC is riddled with tips and best practices. Sometimes this means that some of the more simple tips get lost and forgotton. Here are 3 forecasting, reporting and optimization PPC tips that are no-brainers but we often forget to use....
This past Wednesday was our company-wide training day, and I thought the presentation I was a part of is something a lot of you might be interested in. We focused on using the Advertising tab in Google Analytics to optimize...
Continue Reading How to Optimize Your AdWords Account Using The Advertising Tab in Analytics
There are 3 BILLION pizzas sold every year in the US, and the average American eats 46 slices of pizza every year! It looks like PPC Hero is trying to celebrate National Pizza Party Day by consuming that much in...
On June 30th custom alerts will no longer be offered by Google. In a blog post released today, Google announced that enough people have adopted automated rules to justify discontinuing alerts. On June 15th you will not be able to...
Continue Reading Google to Force More Automation Down Our Throats
Today I spent a good deal of time analyzing onsite behaviors of one of our clients through the use of in-page analytics. It had been a while since I really dug my heels in and explored the insights that this...
Continue Reading In-Page Analytics: Changing Mobile Best Practice Perceptions
This post originally appeared on MichelleMSEM and is cross-posted with permission from @michellemsem. For those of you who keep reasonably up to date with the goings on in Google AdWords, you’ll know that they’ve recently made some changes to the...
Continue Reading MichelleMSEM’s Q&A with an AdWords Rep About the New Ad Rotation Settings
Google Insights for Search is a popular web trend tool, but it’s application to PPC is often overlooked. This post discusses three ways you can use the tool to increase the efficiency of your PPC accounts. Use Google Insights for...
Not every company needs to employ an agency full-time to manage paid search. Yup, I said it and I work for an agency. Shhhh…no one tell! Hanapin is now offering a new service to assist the in-house teams for such...
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