It seems like the past 2 or 3 years we keep hearing “THIS year is the year for mobile.” Well it’s 2012, and we’re definitely seeing increases across the board in mobile traffic in PPC, and Google seems to be...
New Series: Google Analytics Test Lab
Are you lost trying to use Google Analytics data to analyze or enhance your PPC accounts? Are you a veteran Analytics user looking for some more advanced tips? If so, this month’s blog series is for you. Check back next...
How to Improve Low Quality Score Keywords: A Case Study
Google is judging your keywords for quality, judging them hard. There are a lot of ways to improve low quality score keywords, and with Google’s new improvements to quality score, they’re making it a little more transparent as to what...
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Sign The Petition To Keep Control Of Your Ad Rotation Settings
Earlier this week, Sean Quadlin told you all about how Google’s New Ad Rotation Setting Are The Devil. Well, it seems you all agree. Neil Sorenson (@iNeils) started a petition to Google to get them to change this setting back...
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The Secret PPC Formula For Account Success: The Triumphant Return of Whadda’ya Know Wednesdays
I know that you all missed Whaddaya’know Wednesdays, but cry no more. We are back. And we’re back with the best thing since sliced bread–THE secret PPC formula for account success. Hanapin Account Manager Sean Quadlin takes your through this...
Google’s New Ad Rotation Settings are the Devil
Yesterday Google announced that they are changing the settings for ad rotation. They currently have three options: optimize for clicks, optimize for conversions and rotate evenly. This change will only affect the third option: rotate. Also, this change is the...
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PPC Hero and Hanapin are Using Social Media to Give Back
Hanapin Marketing and PPC Hero are invested in giving back to our community and others in need. In fact, Hanapin donates part of our profits to charities every year. This time, we’re going to let our loyal readers have a...
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PPC Hero Haiku Winner!
Because April was National Poetry Month, we wanted to celebrate the creative side of PPC-ers everywhere! We hosted a haiku contest, and here is our winner: New client, new goals An empty canvas to fill Words and ads, not paint...
Reminiscing on Hero Conf 2012
Hanapin Marketing and PPC Hero held our first annual paid search-only conference, Hero Conf, last week in Indianapolis. Being our first event, we weren’t sure what to expect. However, we couldn’t have been more thrilled! The speakers provided nothing but...
Big Improvements to Quality Score Diagnostics
This week Google announced some very important changes to the status hover button in their interface. It’s a pretty awesome update, y’all. Less than two weeks after a panel at HeroConf where Brad Geddes pined for something like relative quality...
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Heroview- Enterprise PPC
The world of PPC can drastically change based on who the client is. Large budgets, small budgets, well-known brands, emerging startups…Recently, we discussed PPC for Small Businesses, so today we wanted to focus on Enterprise-level clients. We talked with Lisa...
Ad Testing With Tight Margins: Keep Control
Ad testing is a major portion of what we do as PPCers. The large-scale impact is that without great ads, we won’t convert sales or leads on a consistent basis. In our PPC ecosystem, another factor that must not be...
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