Yesterday Google announced that they are changing the settings for ad rotation. They currently have three options: optimize for clicks, optimize for conversions and rotate evenly. This change will only affect the third option: rotate. Also, this change is the...
Continue Reading Google’s New Ad Rotation Settings are the Devil
Hanapin Marketing and PPC Hero are invested in giving back to our community and others in need. In fact, Hanapin donates part of our profits to charities every year. This time, we’re going to let our loyal readers have a...
Continue Reading PPC Hero and Hanapin are Using Social Media to Give Back
Because April was National Poetry Month, we wanted to celebrate the creative side of PPC-ers everywhere! We hosted a haiku contest, and here is our winner: New client, new goals An empty canvas to fill Words and ads, not paint...
Hanapin Marketing and PPC Hero held our first annual paid search-only conference, Hero Conf, last week in Indianapolis. Being our first event, we weren’t sure what to expect. However, we couldn’t have been more thrilled! The speakers provided nothing but...
This week Google announced some very important changes to the status hover button in their interface. It’s a pretty awesome update, y’all. Less than two weeks after a panel at HeroConf where Brad Geddes pined for something like relative quality...
Continue Reading Big Improvements to Quality Score Diagnostics
The world of PPC can drastically change based on who the client is. Large budgets, small budgets, well-known brands, emerging startups…Recently, we discussed PPC for Small Businesses, so today we wanted to focus on Enterprise-level clients. We talked with Lisa...
Ad testing is a major portion of what we do as PPCers. The large-scale impact is that without great ads, we won’t convert sales or leads on a consistent basis. In our PPC ecosystem, another factor that must not be...
Continue Reading Ad Testing With Tight Margins: Keep Control
View-through conversions are conversions where a customer saw—but didn’t click— a display ad on the display network before completing a conversion. – source Agencies and account managers want to report this, or a portion of these to their clients and...
Continue Reading 3 View-through Conversion Attribution Problems
We here at PPC Hero understand how exhausting it can be to deal with all of the information the Dimensions Tab provides. So much so, that we even had a whole Hero Conf session dedicated to Advanced Dimensions Settings! But,...
Continue Reading Conversions from Another “Dimension”- Free Webinar!
Thanks to everyone who attended our Analytics webinar yesterday! Amanda talked about URL tagging and tracking, multi channel funnels, and other under-utilized Analytics features. If you weren’t able to join us, or if you’d just like a refresher, view the...
You likely have keywords that spend money, get conversions, but convert at well below CPA/CPL goal. While these keywords are frustrating, the real sneaky profit killer keywords are those that spend money, get conversions but hide underneath good performance. Good...
Continue Reading Advanced PPC: Optimizing for Per Visit Value
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