This is the final installment of our April Showers Bring May PPC Flowers series for this month. For the purpose of today’s post, we will discuss a few ways to nurture a new or inherited PPC account. Now that we’ve...
Continue Reading Nurturing Your PPC Account: What To Do Next?
Just a friendly reminder that AdCenter has a planned outage today. It’s supposed to go down from 12 pm to 2 pm Pacific time (which is only three short hours from now!). In case you aren’t in the Pacific time...
Part three of our week-long series, April Showers Bring May PPC Flowers! Learn best practices and helpful tips on building a great account structure as well as how to launch a "restructure" of an existing account. Think Kevin Costner. No,...
Continue Reading PPC Account Structure: Build It & They Will Come
Today, Google announced some very exciting news. Keyword match types generally make our lives easier, and we are better able to target the traffic with it. But what happens when your keyword is often misspelled? Or when you’re an e-commerce...
Today brings the second post in our April Showers Bring May PPC Flowers series. In today’s post, I’ll be diving into setting account goals to help your account mitigate torrential downpours. PPC account goal setting can be quite the conundrum...
Continue Reading PPC Account Goal Setting: Set Yourself Up for Incremental Success
For our first installment in the April PPC management series, I’m going to focus on something that may not initially come to mind when thinking about how to start off a new account on the right foot: client services. All...
It's hard to see the forest for the trees when making account changes, sometimes. Meaning, when we get granular in our account changes, which we should, it's often difficult to understand exactly how granular changes will affect the entirety of...
Continue Reading Bookending: Predict The Success Of Your Optimizations
Only TWO more days until the most exciting paid search event of the year, which you can follow on Twitter via #HeroConf. We’ll be kicking Hero Conf 2012 off Sunday evening with a networking event at the Osteria Pronto in...
Continue Reading Stay Up-To-Date on the Latest PPC Strategies!
Scenario: you’ve inherited a PPC account and are tasked with your first month of account management, or you’re kicking off a brand new PPC account. Where do you start? What do you do? Fear not, PPC Hero to the rescue!...
One of the most important pieces of pay-per-click, unfortunately, tends to receive the least amount of attention. This often-overlooked aspect of PPC is account structure, as Melissa Mackey, Search Supervisor at gyro, explains in the following interview. A poor account...
Continue Reading Are You Ruining Your Results By Ignoring This Vital Aspect of PPC?
There have been times over the past few years where I’ve thought that Google has hit their plateau in the consumer world. Some of their recent or semi-recent products haven’t been particularly innovative. In particular I’m thinking about, Google+ and...
Continue Reading Google Glass: The Future of PPC or Just Your Star Trek Fantasy Come True?
PPC isn’t always predictably. And as nerdy and data centric as I am, I know it’s not always exact. But there are some sure-fire ways to tank a PPC account. Here are 5 of them: Lose Perspective An account that...
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