The 2012 Search Marketing Madness champion is… Fathom Online! Not only do the folks at Fathom get bragging rights for a whole year, but they also will be receiving a $200 Amazon gift card! Congrats! We want to thank all...
Blog Posts
Hunt No More! Bring in High Quality Leads Now
Campaign Management Updates In Bing
It seems lately like Microsoft adCenter is trying really hard to make improvements to its interface. This year alone it seems like they’ve had an update or two a month so far. We here at Hanapin Marketing really look forward...
Happy Easter from PPC Hero!
SMM: Championship!
We have made it to the big game, ladies and gents! Congratulations to Fathom Online and Mashable for outlasting the blog competition and making it this far! So, one last time…please vote in the survey below to determine the 2012...
New from Google: AdWords Ad Extensions Conversion Data
This week, Google softly launched an incredibly valuable improvement to Ad Extension reporting metrics in AdWords; you can now view conversion data for your ad extensions. I have deemed this a soft launch because there has been no official statement...
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Location Targeting Overhaul in Google
Google released multiple important changes to their location targeting this week. You should take note of them, as they’re good changes. In a rapid fire set of blog posts (six minutes apart, Google? Are you trying to make us all...
Paid Search Haiku Contest!
Only the best Search Marketers know how to write PPC haikus. To become a Search Marketing master you must First write a haiku. There is no art form Like a PPC haiku. Optimization! PPC Hero, Looking for a great haiku,...
The One Tip That Will Save Your PPC Management Career
I promised you the one tip that will save your PPC management career, and that tip is: Be Flexible. John Lee, Director of Client Services at Clix Marketing, explains in the following interview how flexibility is key for being a...
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SMM Final 4!
The best in each category have been selected! Congrats to our Final 4 who will each receive a $50 gift card. But, we’re not done yet! Please vote in the below survey to select the blogs who will go head-to-head...
Mobile PPC: 30% More Leads at 40% Less Cost. Plus, two Pitfalls
Mobile PPC works. That’s why every time you talk to Google, read your favorite blog, or head to a conference you hear about how if you’re not doing mobile, you’re not really a pay per click marketer. That last part...
Continue Reading Mobile PPC: 30% More Leads at 40% Less Cost. Plus, two Pitfalls
$100 Savings. 5 Days Left. Plus, Cash in Your Pocket!
Well, folks, we can barely contain our excitement around the office. We are officially two weeks away from THE paid search conference of the year! And, we are almost to max capacity, so act now to reserve one of the...
Continue Reading $100 Savings. 5 Days Left. Plus, Cash in Your Pocket!
