We’re committed to figuring out diversity. Our Diversity & Inclusion consultants recommended paying our speakers a stipend, and Hero Conf Austin, June 2-3, is where we’ll start! The stipend amount is still being determined, and the goal of the stipend...
Continue Reading Our Commitment to Diversity Begins with Paying Speakers
One paid media strategist discusses her LinkedIn targeting test within Microsoft Ads and the results from targeting companies specifically.
Continue Reading Microsoft Ads LinkedIn Profile Targeting: A Review
Should eCommerce advertisers test Google's Smart Shopping campaigns? One strategist breaks down a recent test and several tips to boost results.
Continue Reading Smart Shopping for the Holidays – A Test & Learn Approach
One strategists looks to industrial designer Dieter Rams and his 10 principles of good design and applies 4 principles to PPC campaign builds.
Is it fair that people can pay to get to the top of search results? This blog discusses the ethical implications of PPC from one advertiser's perspective.
Continue Reading The Ethical Implications Of PPC Advertising & How To Overcome Them
One specialist shares her top 5 tips for taking a PPC holiday without disaster striking.
Continue Reading Taking a PPC holiday: how to take a break from your ads without disaster
This blog covers several approaches to help enhance ad “real estate” and help personalize copy for customers in different phases of their journey.
Continue Reading Enhance the Customer Journey Through Ad Copy
One Sr. Strategist takes a deep dive into tracking and presenting test results when testing a change across multiple Google Ads accounts.
Continue Reading Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
LinkedIn recently announced upcoming product initiatives that advertisers can expect to arrive starting in November through the end of 2021.
Continue Reading Upcoming LinkedIn Ads Products for B2B Marketers
One paid media strategist shares his thoughts on which key factors of paid media advertisers can control as they work towards paid media growth.
More people are traveling compared to prior months in 2020. One PPC expert discusses how to win market share, solidify bookings, and return to profitability.
Continue Reading The Holiday Landscape for Travel: Make Every PPC Dollar Count
Learn the basics of Google Ads' Dynamic Search Ads. Specifically, learn how to leverage them alongside traditional text ads.
Continue Reading How to Best Leverage DSAs with Search Campaigns
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