AdCenter no longer cares about your city. The good news is that the “you” I’m referring to probably wouldn’t read this article, as that “you” is statistically insignificant (at least in the world of internet marketing). To elaborate, in a...
How To Set Up Your Own SBS Keyword Analysis
Keyword analysis can be a daunting task, particularly for larger accounts with robust keyword lists. Fortunately, we have a variety of tools available at our fingertips to help us digest the data at hand. For instance, AdWords offers up several...
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Interview with Lisa Raehsler: PPC, Display, and Ecommerce
This week, we have the pleasure of sharing an interview with Lisa Raehsler, Founder and SEM Strategy Consultant at Big Click Co. Lisa will be joining us at Hero Conf 2012 to speak about PPC for Ecommerce and Retargeting. There...
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Using and Testing The Images You Already Have
I spotted this ad on my wife’s Facebook page and a few thoughts flashed through my mind: 1) Boy is that photo a jumbled, hard-to-look-at mess! 2) “Secret Photo Skills”? Color me suspicious… 3) I wonder if there aren’t more...
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Hanapin Coming to Chicago!
Yes. You heard me. The infamous sales duo from Hanapin is making a road trip north to Chicago! The best part? Our trip is next week! So here’s where you come in… Maybe you work in the marketing department at...
SMM Elite 8!
With only 8 blogs remaining, the time has come to determine the top blog in each region. Select your pick for regional champ in the survey below. Remember, the winning blog will receive a $200 Amazon giftcard and the other Final Four...
Massive Update to Google Display Network
Yesterday Google announced that they are rolling out a new Display Network tab on their interface. Over the next few weeks this tab will become available in your account and, if you’re in the interface everyday like we are here...
Heroview- PPC for eCommerce
Our live Twitter interviews continued this month as we ventured into PPC for eCommerce. We had a great conversation with Shawn Livengood, the Online Marketing Manager at BuildASign.com and one of our Hero Conf speakers. The stream cap is below....
Using Analytics to Its Fullest- Webinar!
Anyone can utilize Analytics to pull some basic stats. But, our April webinar will show you how you can push Analytics to the limit to get the most out of it! Join us at 12:00 on Monday, April 23- Register...
SMM Sweet 16!
The votes have been tallied and below are the Sweet 16 search marketing blogs as determined by you! The competition is getting more intense as there are only 4 teams remaining in each region. Vote for up to 2 of...
Interview with Matt Van Wagner: Slugs, PPC Tools, and Small Business Strategies
Today we are delighted to present an interview with Matt Van Wagner, the President and Founder of Find Me Faster. Matt will be presenting “Small, but Mighty! Winning Strategies, Tips and Tricks for PPC on Small Budgets” at Hero Conf...
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9 PPC Tasks for a 10% Boost in 10 Minutes
PPC optimization hyperbole? Could be. But for me, any one of the following ppc tasks can take me a mere 10 minutes and have produced a 10%+ bump in performance. The spirit of this post is not to convince you...
