This is the first installment of our Reach Expansion Final Four series for this month. For the purpose of today’s post, we will discuss why you should consider utilizing Pinterest as a way to increase traffic and sales. Since its...
Quality Score Optimization Makes Everyone a Loser
Quality Score is meant to be an indicator of the relevancy of your ad to a user’s search query. It is merely an instrument or a gauge that indicates the clickability of your PPC marketing efforts. PPC marketers often look...
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Attention Business Owners and Networkers!
For those of you business-savvy folks out there, we wanted to remind you of the opportunity to reach our loyal PPC Hero readers by sponsoring Hero Conf! A few sponsorships are sold out, but we have several still remaining, including...
It’s PPC Hero’s 5th Birthday!
PPC Hero turns 5 years old today and he’s showing SEO Boy and Ms. Clicks that he’s stronger than ever.
Reach Expansion Final Four
March is the month for brackets and more brackets on top of other brackets. I usually have 3 or 4 every year, myself. We’re running our second annual Search Marketing Madness competition on the blog this month, but we wanted...
Google Connects Marketing Across the Ages
Google has recently released a re-imagining of classic ad campaigns through the lens of marketing on the Display Network. They’ve reassembled the creative teams responsible for much ballyhooed ads for Coke, Avis, Alka-Seltzer and Volvo, and while the new campaigns...
PPC Hero’s Greatest Hits
Like a great musicians who provide inspiration through their music, we strive here at PPC Hero to provide the best and most valuable articles to help paid search managers take their accounts to soaring new heights. Whether you’re a new...
PPC Hero’s 2nd Annual Search Marketing Madness!
Mobile Growth and Utilization
Jeff Allen, an Account Manager at Hanapin Marketing, conducted this interview with Josh Aston. Josh is Director of Online Marketing at Progrexion (which is not a client of Hanapin Marketing.) He is leading Progrexion’s efforts in the mobile marketplace. Jeff:...
Interview with Matt Lawson (And Last Chance For Hero Conf Early Bird Discount!)
Don’t forget that Friday, March 9, 2012 is the last day to register with the Hero Conf early bird discount! Register now to save $150 on the general pass, and $190 on the conference + workshop combo! Today we are...
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In-House vs. Outsource: The Dirty Paid Search Debate
The Internet marketing industry has doubled in size in just a handful of years and is expected to surpass $55 billion in revenue by 2014. That’s only two years from now! What’s more is that this year, online ad spend...
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10 Changes to make to Your AdWords Search Campaign that will Boost Your CTR
Have the text ads in your AdWords campaigns got to a point where they need a click-through rate (CTR) boost without you making any immediate changes to your CPC bids? You know that increasing your text adsClick Through Rate (CTR)...
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