Today I am delighted to present an interview with Bethany Bey, PPC Hero Blog Manager at Hanapin Marketing. Laura: To start with, tell us a little about yourself and your background. Bethany: I have lived in Indiana my whole life....
LinkedIn…from Downtown!
The third bracket in our Reach Expansion Final Four is going to cover a new(er) player in the dance: LinkedIn. Just how beneficial is LinkedIn in the pay per click world? I would be lying if I said LinkedIn was...
Tribal Is As Tribal Does
What good does it do to hyper-target your market if you don’t tailor your messages and offers to reflect the targeting? If you’re going to send all your segmented target audiences the same or almost the same messages and offers...
AdWords Editor Shortcuts: Cheat Sheet
For anyone regularly building and optimizing Google AdWords campaigns, the Editor is a great tool to save lots of time on most of your PPC tasks. And for those of you using this tool on a weekly or even daily...
Slam Dunk! In Your Face(book)!
Welcome to the second installment of our Reach Expansion Final Four series for March PPC Madness! Today’s bracket is all about Facebook. We all know and love it as the platform that keeps us socially viable and in the loop. ...
How Pinteresting Is Your Brand?
This is the first installment of our Reach Expansion Final Four series for this month. For the purpose of today’s post, we will discuss why you should consider utilizing Pinterest as a way to increase traffic and sales. Since its...
Quality Score Optimization Makes Everyone a Loser
Quality Score is meant to be an indicator of the relevancy of your ad to a user’s search query. It is merely an instrument or a gauge that indicates the clickability of your PPC marketing efforts. PPC marketers often look...
Continue Reading Quality Score Optimization Makes Everyone a Loser
Attention Business Owners and Networkers!
For those of you business-savvy folks out there, we wanted to remind you of the opportunity to reach our loyal PPC Hero readers by sponsoring Hero Conf! A few sponsorships are sold out, but we have several still remaining, including...
It’s PPC Hero’s 5th Birthday!
PPC Hero turns 5 years old today and he’s showing SEO Boy and Ms. Clicks that he’s stronger than ever.
Reach Expansion Final Four
March is the month for brackets and more brackets on top of other brackets. I usually have 3 or 4 every year, myself. We’re running our second annual Search Marketing Madness competition on the blog this month, but we wanted...
Google Connects Marketing Across the Ages
Google has recently released a re-imagining of classic ad campaigns through the lens of marketing on the Display Network. They’ve reassembled the creative teams responsible for much ballyhooed ads for Coke, Avis, Alka-Seltzer and Volvo, and while the new campaigns...
PPC Hero’s Greatest Hits
Like a great musicians who provide inspiration through their music, we strive here at PPC Hero to provide the best and most valuable articles to help paid search managers take their accounts to soaring new heights. Whether you’re a new...
