Quality Score is meant to be an indicator of the relevancy of your ad to a user’s search query. It is merely an instrument or a gauge that indicates the clickability of your PPC marketing efforts. PPC marketers often look...
Continue Reading Quality Score Optimization Makes Everyone a Loser
For those of you business-savvy folks out there, we wanted to remind you of the opportunity to reach our loyal PPC Hero readers by sponsoring Hero Conf! A few sponsorships are sold out, but we have several still remaining, including...
PPC Hero turns 5 years old today and he’s showing SEO Boy and Ms. Clicks that he’s stronger than ever.
March is the month for brackets and more brackets on top of other brackets. I usually have 3 or 4 every year, myself. We’re running our second annual Search Marketing Madness competition on the blog this month, but we wanted...
Google has recently released a re-imagining of classic ad campaigns through the lens of marketing on the Display Network. They’ve reassembled the creative teams responsible for much ballyhooed ads for Coke, Avis, Alka-Seltzer and Volvo, and while the new campaigns...
Like a great musicians who provide inspiration through their music, we strive here at PPC Hero to provide the best and most valuable articles to help paid search managers take their accounts to soaring new heights. Whether you’re a new...
Jeff Allen, an Account Manager at Hanapin Marketing, conducted this interview with Josh Aston. Josh is Director of Online Marketing at Progrexion (which is not a client of Hanapin Marketing.) He is leading Progrexion’s efforts in the mobile marketplace. Jeff:...
Don’t forget that Friday, March 9, 2012 is the last day to register with the Hero Conf early bird discount! Register now to save $150 on the general pass, and $190 on the conference + workshop combo! Today we are...
Continue Reading Interview with Matt Lawson (And Last Chance For Hero Conf Early Bird Discount!)
The Internet marketing industry has doubled in size in just a handful of years and is expected to surpass $55 billion in revenue by 2014. That’s only two years from now! What’s more is that this year, online ad spend...
Continue Reading In-House vs. Outsource: The Dirty Paid Search Debate
Have the text ads in your AdWords campaigns got to a point where they need a click-through rate (CTR) boost without you making any immediate changes to your CPC bids? You know that increasing your text adsClick Through Rate (CTR)...
Continue Reading 10 Changes to make to Your AdWords Search Campaign that will Boost Your CTR
Hello fellow PPC Hero followers! Today we have some great news about some new updates in Microsoft adCenter that promise to make our daily account management just a little bit easier. As Bing adCenter moves towards more Google-like qualities in...
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