PPC Campaign tactics are those things account managers do at the campaign level to increase performance. This list is 13 very common tactics PPC managers use to optimize at the campaign level. Sometimes they work, but sometimes they can tank...
Continue Reading 13 Popular PPC Campaign Tactics That Will Ruin You
Mobile PPC has been making huge strides in the last year and continues to gain popularity with an ever-increasing volume of Internet searches coming from mobile devices. We know there are certain optimizations necessary to make mobile traffic work and...
Continue Reading How to Better Optimize for Mobile Lead Generation
We are excited to announce that Mike McMeekin, Senior Manager, Search Optimization & Strategy at Yahoo!, Charles Meyer, Business Development Director at 7Search and Cleofe Betancourt, Business Development Strategist at 7Search will be speaking at Hero Conf! It will be...
Continue Reading Updated Agenda – Yahoo! and 7Search to Speak at Hero Conf!
This week Google announced the roll out of enhanced sitelinks. The Gospel of Google has long preached that sitelinks increase click through rate, and this latest announcement comes with the prediction that enhanced sitelinks will provide an even larger improvement...
Our interview today is with Robert Brady, Director of PPC & Conversion at Trafficado, and author of the blog Righteous Marketing. PPC Hero: How did you become interested in PPC? Robert: Growing up on a small farm in Idaho I...
So I couldn’t help but notice this ad on my wife’s Facebook page: You gotta admit, the bold, fluorescent green font proclaiming FREE books would grab they eyeballs of most anyone, and capture the attention of every avid reader that...
Valentine’s Day is all about expressing love for each other, and there’s no one PPC Hero loves more than you – the loyal readers. Please accept this as his official invitation to be PPC Hero’s Valentine this year.
Whether your symbol be a gnawed piece of fruit or four wavy blocks, whether your browser be a compass or a circle that sort of looks like a Bop It Extreme, you can rest easy. You can now log into...
Continue Reading Microsoft adCenter is Now Compatible with Chrome and Safari for Both PC and Mac
Often we are in such a hurry to start optimizing that we dive straight into our accounts, start pulling levers, and leave the office with a wide grin knowing that we did something today we can learn from tomorrow (or...
Bueller? Bueller? Even Ferris Bueller wouldn’t miss this one! Everyone loves a buy one get one deal…and Hero Conf is no exception! Now when you register for Hero Conf, receive an instant $100 discount on a second registration for a...
Isn’t love a pain? We promised we would help you show some love to your PPC accounts with this month’s series and all the TLC advice has been delivered! Our topics covered increasing CTR, uploading negatives in a less-than-friendly Bing...
Continue Reading Every Little Thing We Do Is Magic! – PPC Love Wrap Up
February's PPC Hero series has been dedicated to helping you relieve particular pain points in your PPC accounts with a little TLC. To wrap-up the series, I'll tell you a very tragic story of love gone wrong. The story is...
Continue Reading Hopelessly Devoted to Revenue: A PPC Love Story
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