We here at PPC Hero are all about stretching the reach of our industry, and with that in mind, this week’s news update is going to stretch the definition of the word “news.” This week it came to our attention...
How to Leverage Lost Impression Share For More Budget
If you’re working for a paid search agency or freelancing on your own schedule, approaching your clients for additional budget can be a daunting task. How much should I ask for? What will they get in return for their additional...
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Premium Placements: Understanding Success Metrics
Premium Placement buys present an opportunity to promote a brand on a volume that is hard to buy through internet marketing. Paid search ads, display banners and remarketing campaigns can only get you so many clicks and impressions. Larger digital...
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My Clickthrough Rate Is Improving, Why Aren’t My Conversions Increasing?
Scenario: you’ve watched your account’s clickthrough rate steadily increase over the past few months, but you’re not seeing an increase in conversions. Seems illogical, right? More clicks should mean more conversions?!?! As I’m sure you already know by now, your...
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Heroview- The Future of Personal Computing and Its Effect on PPC
As we continue our monthly interviews with PPC experts, our February Heroview featured David Szetela (@Szetela), Chief Marketing Officer for Bionic Click, and former Owner and CEO of Clix Marketing. David is very involved in personal computing, and here he...
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Interview with Crystal Anderson from SEER Interactive
This week we had the pleasure of an interview with Crystal Anderson. Crystal spearheads the Paid Search division at Seer Interactive, and will be sharing her expertise in Advanced Mobile PPC at Hero Conf. PPC Hero: Crystal, thank you for interviewing...
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Ads in the Wild: Fill the Frame
If you’re already dealing with a small image size, as you are in crafting Facebook advertisements, you never want to zoom out on the subject matter — that’ll just make the item appear microscopic. Instead fill the frame with your...
When/Why You Should Use Google AdWords’ MCC
Today, Google announced that automated rules are now available for use across multiple client accounts in AdWords’ My Client Center (MCC). We here at Hanapin Marketing use an MCC to manage multiple accounts, and I’m sure plenty of you out...
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Why and How to Outsource Paid Search Webinar
For our in-house-ers and do-it-yourself-ers out there… have you ever considered how much of your time could be freed up if you took paid search activities off of your plate? Well, if you haven’t, you should at least consider your...
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New Language Targeting In adCenter
Hello PPC Hero followers! So, working in the PPC industry, we always have to keep in mind the different rules for AdWords vs. adCenter. My colleague Bethany Bey wrote a great article on Google vs. Bing: Targeting Features that highlights...
Capture Them On The Go! Mobile Campaigns for E-Commerce
Mobile PPC campaigns for E-commerce businesses are a must in today's technological age. Our society cannot live 30 seconds without checking something on their smart phone, so why not capture this large segment of shoppers while they are on the...
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Ad Writing and Testing Webinar Recording
We had a great session on Monday with Kayla as she covered the ad process from start to finish. Ad writing best practices, ideas for ad testing, and how to schedule a test were all on the agenda. For those...
