Valentine’s Day is all about expressing love for each other, and there’s no one PPC Hero loves more than you – the loyal readers. Please accept this as his official invitation to be PPC Hero’s Valentine this year.
Microsoft adCenter is Now Compatible with Chrome and Safari for Both PC and Mac
Whether your symbol be a gnawed piece of fruit or four wavy blocks, whether your browser be a compass or a circle that sort of looks like a Bop It Extreme, you can rest easy. You can now log into...
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3 Fail-proof Steps to PPC Optimization
Often we are in such a hurry to start optimizing that we dive straight into our accounts, start pulling levers, and leave the office with a wide grin knowing that we did something today we can learn from tomorrow (or...
Hero Conf- BOGO!
Bueller? Bueller? Even Ferris Bueller wouldn’t miss this one! Everyone loves a buy one get one deal…and Hero Conf is no exception! Now when you register for Hero Conf, receive an instant $100 discount on a second registration for a...
Every Little Thing We Do Is Magic! – PPC Love Wrap Up
Isn’t love a pain? We promised we would help you show some love to your PPC accounts with this month’s series and all the TLC advice has been delivered! Our topics covered increasing CTR, uploading negatives in a less-than-friendly Bing...
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Hopelessly Devoted to Revenue: A PPC Love Story
February's PPC Hero series has been dedicated to helping you relieve particular pain points in your PPC accounts with a little TLC. To wrap-up the series, I'll tell you a very tragic story of love gone wrong. The story is...
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Interview with Brad Geddes
This week’s Hero Conf speaker interview is with Brad Geddes, Founder of Certified Knowledge, an online paid search training and toolset provider. Brad has a lot of experience in the PPC industry, and we are looking forward to hearing him...
Let’s Stay Together: Merging AdWords & Analytics Reporting
In today’s post, which is our third installment of this week’s PPC Love Series, I will be telling a tattered tale of heartbreak that has occurred over trying to use AdWords and Anlytics reporting separately for eCommerce clients. Fortunately this...
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Google Privacy Policy & PPC
Once in a while, Google makes an appearance in the news and dominates the blogs with half angry and half praiseworthy articles. Last week, Google publicly announced it’s new privacy policy, which will roll out in March, and though some...
Fiction Writing for Improved PPC Performance
I don’t want this to sound too scandalous, but it’s a natural mistake for most copywriters, including PPC Ad Writers, to assume that they’re writing non-fiction — that’s a huge mistake. Of course, a decent ad should be non-fiction in...
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Love Me Tender: Uploading Negatives Into Bing
Have a love/hate relationship with the adCenter editor? Us too. Read about how you can make up after a break up and your account will be better for it! Today's series post is about uploading negatives in bulk in a...
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Intentionally Excluding Half Your Audience?
Imagine you’re creating a Facebook ad targeted to professional photographers. And you don’t have ready access to the data which would allow you to target by Nikon or Canon preference. Would you still be willing to design ads that call...
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