We had the pleasure of an interview with Matthew Umbro, the founder of PPC Chat and Senior PPC Specialist at Exclusive Concepts. Matthew will be speaking at Hero Conf, April 16-17, 2012, in Indianapolis, IN. We are looking forward to hearing...
Continue Reading Interview with Matthew Umbro, Founder of PPC Chat
This week, Kayla Kurtz shows you how to use Automated Rules in Google AdWords and how they can be your best friend.
Continue Reading How To Use Automated Rules in Google AdWords
Hanapin Marketing and PPC Hero have been offering free webinars for a few months now, and we’re not stopping! Next up in our webinar series, Kayla will present “Ad Writing and Testing- Benefits and Best Practices.” This session will cover...
View the recorded session of our “When and How to Increase PPC Budgets” webinar! In this session, Jeff provides a 3-step process for how to increase PPC budgets successfully. He offers insight through actual account data and examples from his...
I once saw a video clip of British-Irish comedian, Jimmy Carr, doing a bit on “enlargement” e-mails, asking if everyone else was getting spammed by them too, or if they were somehow targeting him based on some sort of presumed...
As paid search managers, keywords are a crucial part of our daily grind. It is important that we continue to learn and develop better understandings of how each and every one contributes to our search marketing strategy, so we can...
With my birthday and 6-month wedding anniversary recently passing, I am feeling a bit professorial. Please stay with me here, though. I think that you’ll find something on this page that shakes the way you approach managing your PPC account(s)....
Our friends at Wordstream have just published a new infographic showing where Google earned it’s $37.9 billion advertising revenues in 2011. The infographic below shows the top 10 industries that spent the most in AdWords last year, as well as...
Continue Reading The Top 10 Industries That Spent The Most in AdWords in 2011
Register for Hero Conf before January 30 and your company’s logo will be placed next to your name in the Hero Conf handbook! Are you having trouble convincing your boss that it is a great idea for you to attend...
Continue Reading Register Now to Receive Logo in Hero Conf Handbook!
Some people are a little afraid of the Google Display Network. There are all kinds of targeting options, segmentation options, and it can rack up a lot of money in a small amount of time. I feel lucky because some...
Continue Reading Something You Need to Know About the Google Display Network
A couple weeks ago I wrote an article about desired outcomes in PPC. A big idea behind that article is to know what you are doing and why you are doing. This is a follow-up to that and some advice...
With as many tasks as PPC account managers are required to balance on their plates, the addition of AdWords Campaign Experiments (ACE) to the AdWords interface in 2010 was welcomed with open arms from many. This feature allows account managers...
Continue Reading Easier with Editor: AdWords Campaign Experiments
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