As rose-colored as my glasses may be, I still find myself frustrated at times. In some cases it is due to specific goals that I am working on surpassing. Sometimes it is because ideas are not flowing from me as...
Heroview- PPC Task Optimization with John Lee
Our monthly Twitter interviews, Heroviews, are real-time discussions with PPC industry experts. Today’s Heroview featured John Lee (@John_A_Lee). As Director of Client Services at Clix Marketing and a speaker for our upcoming Hero Conf, John will share some tips on...
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Hero Conf Early Bird Deadline Ends Friday!
Life is like a box of chocolates… …but this time you know exactly what you’re gonna get! And that’s SUPER EARLY BIRD pricing for Hero Conf! Register for Hero Conf by Friday, February 3, and save $300 on a general...
Everything You Need to Know About Ad Position in AdWords
Ad position, the forest containing all your account metric trees! (Sorry, it’s Friday, and the clichés abound.) A high quality score combined with the right keyword bid means your ad gets a higher and higher position on Google SERPs. But,...
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PPC & Time Management: A Make-It-Better Checklist
With the first month of the New Year nearly behind us, it’s time to reflect. Take a look at your to-do list for the month. Have you gotten everything done? I’ll bet not! Guess what? That’s ok! We’re all human...
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Analytics Regular Expression Characters
Regular expressions can seem like a foreign language, but once you know how they work you won't know how you ever used Google Analytics without them . This post will help you understand how each of the regular expressions function...
Interview with Matthew Umbro, Founder of PPC Chat
We had the pleasure of an interview with Matthew Umbro, the founder of PPC Chat and Senior PPC Specialist at Exclusive Concepts. Matthew will be speaking at Hero Conf, April 16-17, 2012, in Indianapolis, IN. We are looking forward to hearing...
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How To Use Automated Rules in Google AdWords
This week, Kayla Kurtz shows you how to use Automated Rules in Google AdWords and how they can be your best friend.
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Free Ad Writing and Testing Webinar
Hanapin Marketing and PPC Hero have been offering free webinars for a few months now, and we’re not stopping! Next up in our webinar series, Kayla will present “Ad Writing and Testing- Benefits and Best Practices.” This session will cover...
Increasing PPC Budgets Webinar Recording
View the recorded session of our “When and How to Increase PPC Budgets” webinar! In this session, Jeff provides a 3-step process for how to increase PPC budgets successfully. He offers insight through actual account data and examples from his...
Images, Headlines, and Targeting — Oh My!
I once saw a video clip of British-Irish comedian, Jimmy Carr, doing a bit on “enlargement” e-mails, asking if everyone else was getting spammed by them too, or if they were somehow targeting him based on some sort of presumed...
AdWords Keyword Statuses & Diagnostics
As paid search managers, keywords are a crucial part of our daily grind. It is important that we continue to learn and develop better understandings of how each and every one contributes to our search marketing strategy, so we can...
