Is it fair that people can pay to get to the top of search results? This blog discusses the ethical implications of PPC from one advertiser's perspective.
Continue Reading The Ethical Implications Of PPC Advertising & How To Overcome Them
Taking a PPC holiday: how to take a break from your ads without disaster
One specialist shares her top 5 tips for taking a PPC holiday without disaster striking.
Continue Reading Taking a PPC holiday: how to take a break from your ads without disaster
Enhance the Customer Journey Through Ad Copy
This blog covers several approaches to help enhance ad “real estate” and help personalize copy for customers in different phases of their journey.
Continue Reading Enhance the Customer Journey Through Ad Copy
Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
One Sr. Strategist takes a deep dive into tracking and presenting test results when testing a change across multiple Google Ads accounts.
Continue Reading Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
Upcoming LinkedIn Ads Products for B2B Marketers
LinkedIn recently announced upcoming product initiatives that advertisers can expect to arrive starting in November through the end of 2021.
Continue Reading Upcoming LinkedIn Ads Products for B2B Marketers
4 Pillars of Paid Media Growth
One paid media strategist shares his thoughts on which key factors of paid media advertisers can control as they work towards paid media growth.
The Holiday Landscape for Travel: Make Every PPC Dollar Count
More people are traveling compared to prior months in 2020. One PPC expert discusses how to win market share, solidify bookings, and return to profitability.
Continue Reading The Holiday Landscape for Travel: Make Every PPC Dollar Count
How to Best Leverage DSAs with Search Campaigns
Learn the basics of Google Ads' Dynamic Search Ads. Specifically, learn how to leverage them alongside traditional text ads.
Continue Reading How to Best Leverage DSAs with Search Campaigns
How To Use Catalog Sales Campaigns On Facebook and Instagram
Catalog sales campaigns help advertisers market their full product line on Facebook or Instagram. Follow these 4 steps to make the most of these campaigns.
Continue Reading How To Use Catalog Sales Campaigns On Facebook and Instagram
Digital Marketing in a VUCA World: Is it Time to Emerge from Plato’s Cave?
Google, Facebook, Amazon, etc. are giving digital marketers what Socrates would call a “superficial truth”. The data sets are incomplete.
Continue Reading Digital Marketing in a VUCA World: Is it Time to Emerge from Plato’s Cave?
October 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google, Microsoft, and Facebook.
Continue Reading October 2020 Updates to Paid Media Platforms
A New Campaign Structure for eCommerce Brands
One PPC expert shares an eCommerce campaign structure that helps advertisers hone in their advertising funnel and audience targeting for Google or Facebook Ads.
Continue Reading A New Campaign Structure for eCommerce Brands
