With as many tasks as PPC account managers are required to balance on their plates, the addition of AdWords Campaign Experiments (ACE) to the AdWords interface in 2010 was welcomed with open arms from many. This feature allows account managers...
Continue Reading Easier with Editor: AdWords Campaign Experiments
This week we had the opportunity to interview Marc Poirier, Co-Founder and CMO of Acquisio. Hero Conf is proud to not only have Marc as a speaker, but also to have Acquisio as our Platinum Sponsor! We enjoyed hearing Marc...
In direct marketing, the ad that sets the performance baseline — the ad you’re writing against — is known as the control. Sometimes controls get beaten and replaced very quickly, and sometimes they run for decades. And learning from successful...
Have you signed up for our January 23 webinar? If not, please take a moment to watch this interview with presenter, Jeff Allen. He discusses who should participate, what will be covered, and key takeaways! There’s still time- Register here!...
Continue Reading Interview with Webinar Presenter- When and How to Increase PPC Budgets
For most, PPC is an invaluable way to drive leads and/or ecommerce sales. But with its precise targeting capabilities, PPC is also an amazing way to stay in front of these leads and customers to increase closing rates, reduce sales cycle time,...
Continue Reading Shorten Your Sales Cycle with PPC After the Conversion
Now through January 22nd, receive a free analysis of your AdWords account with your Hero Conf registration- compliments of Query Miner! Act now, because this is limited to the first 25 registrants. Once you register, we will send you a...
The versatility of a great project manager can assist a company in many functions. When reviewing a PPC marketing campaign, consider utilizing best practice project management skills to promote a strategy that can bring increased efficiency and profitability to your...
Microsoft's adCenter blog recently published a blog post about MSN's keyword normalization & how this can cause duplicate keywords in your adCenter account. The way they put it, you can't upload keywords they normalize as the same keywords into an...
Continue Reading MSN adCenter Keyword Normalization & The Frustration Therefrom
Thanks for joining us on another week-long series here on PPC Hero! Hopefully after this week you are ready to start thinking about implementing ad testing in your own accounts, or maybe you’ve already decided to jump in. (Hey, we...
Can relying on interface data, specifically lead numbers and CPL significantly hurt your PPC accounts’ performance? The following is a case study that sheds light on exactly this, and will show you why I have cut down on the time...
Continue Reading Improve PPC Results by Ignoring Conversions – Case Study
The final installment to this month’s PPC Hero series on Ad Testing Made Easy will focus on covering why ad testing can be difficult and why it is so important to keep at the top of the priority list in...
Continue Reading Ad Testing Made Easy: Getting Over Challenges for Necessity
This week we had the pleasure of hearing from Shawn Livengood, Online Marketing Manager at BuildASign.com and author of the blog PPC Without Pity. Shawn will be speaking about Account Structure at Hero Conf (April 16-17, 2012, Indianapolis, IN). In...
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