The crew here at PPC Hero was fielding quite a few questions in the last few months regarding how to manage in crisis situations. Specifically, our readers wanted to know how to manage a PPC account when conversion tracking fails....
Continue Reading How to Manage a Lead Gen PPC Account with No Conversion Tracking
You might have noticed that these WTQ posts tend to have a theme of some sort. Usually, this theme can be seen in the kinds of queries we’ve gotten for that particular month. It truly baffles me that searchers from...
So I saw this “meh” ad on my wife’s Facebook page, and thought it would make a pretty good example of “Things to Test on Your Facebook Ads.” But before I list off everything that could probably be improved or...
Your competition is gearing up to crush you next year. They’ve spent this year learning your tricks, perfecting their own, and are now ready to unleash everything they have on you. That’s because they know what’s at stake. Profits. 2012...
Continue Reading Your Competition is Set to Crush You in 2012
It looks like PPC Hero is having a little trouble decorating his tree. Maybe next year he’ll ask SEO Boy and Ms. Clicks for some help. From all of us here at PPC Hero, we wish you a happy and...
I know most of you may not fall into this category, but if you happen to teach at the college level–you should definitely check out Google’s Online Marketing Challenge, the registration for which just opened. It’s open to professors of...
Continue Reading Google Online Marketing Challenge Registration Opens
Today’s Heroview featured Robert Brady (@robert_brady). Robert is the Director of PPC & Conversion at Trafficado and is a Google AdWords Certified Partner & Microsoft adExcellence member. He has managed PPC for a variety of SMBs including a small grass-fed...
The PPC Hero and Hanapin Marketing team is proud to unveil the 2012 Hero Conf Agenda! Day 1 of the conference will include a variety of exciting sessions on topics ranging from Retargeting to Advanced Mobile Marketing to a Landing...
As the temperature continues to drop, it’s time pull out your favorite, coziest holiday sweater. It’s the best and most festive way to stay warm. PPC Hero and Ms. Clicks are certainly excited about their new holiday sweaters!
With the new version of Google Analytics that was recently launched alongside Multi-channel funnels, Google also launched a new Beta called Real-Time. The launch was actually on September 29, and search marketers with access have done a great job of...
If you’re managing accounts in multiple search engines, implementing universal changes can be a challenge. Clunky user interfaces, variances in data column names, inconsistent report type availability, all contribute to less than efficient management of otherwise similar information. So, I...
Continue Reading Tips For Managing Accounts Simultaneously in AdWords and AdCenter
For an image to grab eyeballs it has to be visually striking. But visually striking images won’t keep attention unless they have a compelling emotional content (also called “story appeal”). Combining the two practically guarantees a unignorable ad image. That’s...
Save time and Become the Hero with updates from PPC Hero in your inbox!
