When you do something all day, it becomes so commonplace to you that you forget that what you’re doing might be considered obscure to the general public. The other day was one of those days for me in regard to...
Blog Posts
Great Facebook Ads Start With “WHO”
Imagine you have to write a Facebook ad for the Christian organization, Focus on the Family. What kind of ad would you make? Now, if you’re any good at writing ads, you’re probably already asking me: who am I writing...
Better PPC Results Start with “Yes”
Whether it’s to your boss, a client, or someone you care about, finding ways to say “yes” makes people love being around you. It also forces you to grow far outside your comfort zone, and growth like that typically leads...
Do You Know the Personality of Your PPC Account?
The other day I was reading an article about how babies have different personalities and different ways to nurture each type of personality. This got me thinking that our PPC accounts can also be grouped into similar personality types, and...
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Search Engine Land Turns 5!
Happy 5th Birthday Search Engine Land, from all of us at PPC Hero.
Happy 2nd Anniversary Angry Birds!
Angry Birds was first released two years ago today and since then has been downloaded over 300 million times. People play the game 200 million minutes per day, equal to 16 years of game play every hour of every day! It’s...
Ad Extensions In 5 Days Series: Wrapping It Up!
This week our PPC experts explored 5 different Ad Extensions to use with your Google AdWords accounts. Boost your click-through rate and watch your account grow with these amazing tips. Don't miss out on this series!!!
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Our Favorite 2011 PPC Changes & Predictions For 2012
Whoa, there sure were a lot of changes in 2011 in the PPC world. It’s hard to believe how far we’ve all come in just a year. If you’re feeling nostolgic, just take a look through our old news updates....
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Google May be Changing Your Ad Rotation For You
Google announced they’re going into all accounts that are using Conversion Optimizer or Enhanced CPC with the “optimize for clicks” ad rotation setting and changing that over to “optimize for conversions”. They’ve stated that they’ve seen an average 5% increase...
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Ad Extensions in 5 Days Series: Social Extensions
This is the fifth installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! Today, I will cover everything you need to know about AdWords social extensions and how they can benefit your search and display network...
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Ad Extensions in 5 Days Series: Location Extensions
So far in this series, you’ve learned how to take advantage of sitelinks, call and product extensions to increase the performance of your AdWords accounts. In today’s fourth installment to the series, I’ll show you how location extensions can contribute...
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O Conversions, Where Art Thou?
Find out at Hero Conf! Join us April 16-17, 2012 in downtown Indianapolis, Indiana. We announced Hero Conf speakers last month, and we are thrilled to announce a few additions to our already rock star lineup: Elizabeth Burkholder, Agency Lead...
