Lately I have been trying to compile the coolest metrics and best practices to look for in your Adwords campaigns. That not only helps me touch base and recall all the best practices but also reminds me to stick to...
Continue Reading Expert Advice and Best Practices for AdWords Dummies
We recently published a guide to Multi-Channel Funnels and told you 5 questions you need to answer about your PPC account with Multi-Channel Funnels. Now, from the same author of these fantastic posts, Bethany Bey, we’re providing a video tutorial...
Continue Reading A Video Tutorial: How To Make Custom Channels In Multi-Channel Funnels
Multi-channel funnels give PPC managers the opportunity to better understand the role PPC plays in the conversion process. If you haven't started looking into multi-channel reports for your account, it's time to start. Below are 5 questions you need to...
Continue Reading 5 Questions You Need To Answer About Your PPC Account Using MCF
Success, in my opinion, has become synonymous with a few core characteristics, such as resiliency and having the ability to think quickly on your feet. As paid search marketers, we are certainly no exception to these principals because we’re constantly...
Continue Reading Loosen Things Up In Your PPC Account With A Negative Keyword Audit
Multi-Channel Funnels were launched earlier this year and, personally, I think it's the most valuable tool Google has released since I started workingin PPC. Before multi-channel funnels, showing clients the true value of PPC advertising was nearly impossible. Now, MCF allows...
Continue Reading PPC Hero’s Guide to Multi-Channel Funnels for PPC Managers
[EDIT: Comments that include profanity, link dropping, or general trolling will be deleted. Enjoy the article and keep it clean in the comments.] Working with room full of PPCers, I can tell you that we have an extraordinary group of people,...
Continue Reading Is Internet Marketing School Worth It? A Story About My Full Sail Degree.
When you do something all day, it becomes so commonplace to you that you forget that what you’re doing might be considered obscure to the general public. The other day was one of those days for me in regard to...
Imagine you have to write a Facebook ad for the Christian organization, Focus on the Family. What kind of ad would you make? Now, if you’re any good at writing ads, you’re probably already asking me: who am I writing...
Whether it’s to your boss, a client, or someone you care about, finding ways to say “yes” makes people love being around you. It also forces you to grow far outside your comfort zone, and growth like that typically leads...
The other day I was reading an article about how babies have different personalities and different ways to nurture each type of personality. This got me thinking that our PPC accounts can also be grouped into similar personality types, and...
Continue Reading Do You Know the Personality of Your PPC Account?
Happy 5th Birthday Search Engine Land, from all of us at PPC Hero.
Angry Birds was first released two years ago today and since then has been downloaded over 300 million times. People play the game 200 million minutes per day, equal to 16 years of game play every hour of every day! It’s...
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