[EDIT: Comments that include profanity, link dropping, or general trolling will be deleted. Enjoy the article and keep it clean in the comments.] Working with room full of PPCers, I can tell you that we have an extraordinary group of people,...
Continue Reading Is Internet Marketing School Worth It? A Story About My Full Sail Degree.
When you do something all day, it becomes so commonplace to you that you forget that what you’re doing might be considered obscure to the general public. The other day was one of those days for me in regard to...
Imagine you have to write a Facebook ad for the Christian organization, Focus on the Family. What kind of ad would you make? Now, if you’re any good at writing ads, you’re probably already asking me: who am I writing...
Whether it’s to your boss, a client, or someone you care about, finding ways to say “yes” makes people love being around you. It also forces you to grow far outside your comfort zone, and growth like that typically leads...
The other day I was reading an article about how babies have different personalities and different ways to nurture each type of personality. This got me thinking that our PPC accounts can also be grouped into similar personality types, and...
Continue Reading Do You Know the Personality of Your PPC Account?
Happy 5th Birthday Search Engine Land, from all of us at PPC Hero.
Angry Birds was first released two years ago today and since then has been downloaded over 300 million times. People play the game 200 million minutes per day, equal to 16 years of game play every hour of every day! It’s...
This week our PPC experts explored 5 different Ad Extensions to use with your Google AdWords accounts. Boost your click-through rate and watch your account grow with these amazing tips. Don't miss out on this series!!!
Continue Reading Ad Extensions In 5 Days Series: Wrapping It Up!
Whoa, there sure were a lot of changes in 2011 in the PPC world. It’s hard to believe how far we’ve all come in just a year. If you’re feeling nostolgic, just take a look through our old news updates....
Continue Reading Our Favorite 2011 PPC Changes & Predictions For 2012
Google announced they’re going into all accounts that are using Conversion Optimizer or Enhanced CPC with the “optimize for clicks” ad rotation setting and changing that over to “optimize for conversions”. They’ve stated that they’ve seen an average 5% increase...
Continue Reading Google May be Changing Your Ad Rotation For You
This is the fifth installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! Today, I will cover everything you need to know about AdWords social extensions and how they can benefit your search and display network...
Continue Reading Ad Extensions in 5 Days Series: Social Extensions
So far in this series, you’ve learned how to take advantage of sitelinks, call and product extensions to increase the performance of your AdWords accounts. In today’s fourth installment to the series, I’ll show you how location extensions can contribute...
Continue Reading Ad Extensions in 5 Days Series: Location Extensions
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