Find out at Hero Conf! Join us April 16-17, 2012 in downtown Indianapolis, Indiana. We announced Hero Conf speakers last month, and we are thrilled to announce a few additions to our already rock star lineup: Elizabeth Burkholder, Agency Lead...
4 Steps To Display Success for EVERY PPC Campaign
You’ve heard it before: “Display just doesn’t work for my account”. But, this is a below the line comment, as the Oz Principle would say. Which means that the people saying that aren’t owning the accountability for making Display work...
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Our Greatest Hits for November 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from November. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy!
Ad Extensions in 5 Days Series: Product Extensions
In today’s installment in our series, Fully Utilizing AdWords’ Ad Extensions in Just 5 Days!, I will be reviewing Google’s Product Extensions and how you can use them in AdWords to boost your existing campaign performance. To continue our series’...
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If The Need For A Mobile Campaign Hasn’t Smacked You Yet, Let Me Help
All the scrolling I have to do to use your site on my phone is hurting my head. There’s no way you’ve existed in the PPC world for any amount of time without hearing that you should have mobile sites...
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4 PPC Mistakes that Kill Your Career
You can’t fear mistakes when you manage a PPC account. They are bound to happen. But there are some mistakes where how you approach accounts can cost you a promotion, a raise, or even your job. Here are 4 mistakes...
Ad Extensions in 5 Days Series: Call Extensions
This is the second installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! I don’t have an awesome picture of a Bill Cosby pudding ad like Felicia does in her post about site links, but I...
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adCenter Search Partner Quality: Why You Might Be Wasting Money
November was going great for my account. Leads in adCenter had doubled in the last month and since the CPC is much lower than AdWords, our cost per leads was significantly below goal. It seemed too good to be true…...
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Sign Up for Hero Conf Alerts and Receive a Free White Paper!
PPC Hero and Hanapin Marketing are offering a free white paper, “Pay-Per-Click Strategies to Maximize Holiday Sales,” for those who sign up for Hero Conf Alerts before December 25, 2011. Hero Conf, the exciting new paid search conference on April...
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Facebook Ads and “The Sale Before the Sale”
Even more than most ads, Facebook Ads are tasked not so much with making the sale, but in making “the sale before the sale.” In other words, your Facebook ads have to sell the prospect on giving you an audience....
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You mean it’s like, “If at first you don’t succeed, try, try again.”
As the 1947 version of Miracle on 34th Street points out, sometimes we don’t make our goals or succeed on the first attempt. Hanapin Marketing’s goal for PPC Hero was to increase monthly pageviews to 91,906 by December 1, 2011....
Continue Reading You mean it’s like, “If at first you don’t succeed, try, try again.”
Ad Extensions In 5 Days! Site Links – Small But Mighty!!
This is the first article in our week long adventure to uncover the greatness of Ad Extensions in Google AdWords in just 5 days! Step into the realm of Site Link Extension and see that the proof is in the...
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