Aside from the title of this blog post sounding like something that kept us in the basement around the warm glow (and tireless hum) of a computer during high school, this entry deals with a pertinent question that has come...
Continue Reading More Mysteries of Modified Match—the Negatives
Much like Anne Hathaway here–the Google AdWords Help Center just got a fancy new makeover. If you’ve ever had trouble finding the right answers, finding a way to contact Google, or really wanted to be shown how to do something–it’s...
Once upon a time, when ad extensions were first gaining popularity, PPC Hero posted a blog covering the basics of each. You may remember that ad extensions are predominantly used as a tool to increase CTR and that could lead...
Continue Reading Fully Utilize All AdWords’ Ad Extensions In Just 5 Days!
Do you want to know: – Budget tactics and bidding options available to PPC managers? – How to find the bidding “sweet spot” for your PPC account? – How to calculate your return on ad spend? – How to improve...
Continue Reading Budget and Bidding for Successful ROAS- FREE Webinar! Register Today!
As a PPC manager, it isn’t often you get to be 100% PPC hero, but I recently had an all-hero experience as a volunteer optimizing a Google Grants AdWords campaign. As PPC pros know, a campaign is never finished, and...
You need a PPC campaign to drive visitors to your site in order to generate leads and sales, but you don’t have a big budget. So, how do you do it? Bootstrap it! Start small and continually reinvest the profits...
I’ve finally had the opportunity to run some ads on Linked In for a client! Today, I’m going to share with you some tips for getting things setup, and the different features that Linked In offers for advertisers. Being that...
Continue Reading A Starter Guide for Advertising on Linked In
A lot of the clients here at Hanapin have lead generation websites, so cost per lead is often a key performance indicator for our accounts. This week’s PPC expert, Abby Woodcock, gives you a 9 step guide to lower your...
For those of you who were not able to attend last night’s live webinar, have no fear! Below is a link to watch the recorded session. Abby discusses Account Structure best practices, common Quality Score misconceptions, and tips to improve...
“My ads are all approved, but I can’t populate my ad using my keywords!” “I’m not seeing any conversions in one of my highest-performing ad groups!” “I’ve seen zero impressions in my new ad group!” If any of these phrases...
Today’s #Heroview featured Emily Las (@Emlas) as she shares her experiences in Facebook advertising techniques, as compared to techniques utilized in Adwords. As a veteran in Facebook advertising at Starworks Group, Emily comes to us today with a wealth of...
For a few months you have been able to see what Google estimates your bid needs to be to show on the top of the page. Now they’ve made acting on that information easier. This post explains how to use...
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