Do you have 5 or 10 minutes for an incredibly funny video? What if I promise you it will deliver not only one but three Facebook Advertising secrets? Or if I told you all those secrets were on display within...
PPC Hero Readership Survey- Win an Amazon Gift Card!
Ladies and Gents, it’s that time again…a PPC Hero Readership Survey! Two years ago, we asked for your help in determining our readers’ demographics, and in this fast-paced industry, we are well overdue for an update. Our goal is two-fold:...
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What. The. Query.
In the past, I’ve been able to theme these WTQ posts pretty well – we’ve had a Wayne’s World tribute, a President George W. Bush tribute, and most recently a shout out to Justin Bieber. But this month, as the...
Our 5 Favorite New adCenter UI Features & How To Use Them
On November 9th, Dave wrote a blog post about Microsoft’s new adCenter User Interface. To get more in depth with just what we love about it, Kayla decided to show you. In this video blog, she goes over the five...
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PPC In Hawaii
So this week is a fun post to write. This week I will be in Hawaii enjoying my time with friends. This is one of the benefits to being an online PPC manager. I can work from where ever I...
Cyber Monday!
Cyber Monday was officially introduced in 2005 and was the highest spending day last year. It looks like PPC Hero is playing hooky and taking advantage of all the great Cyber Monday deals!
Avoid PPC Maintenance Mode… And Mediocrity
We all hit a point in PPC management where we ask ourselves, what’s next? Your campaign structure is sound, you’ve got some reliable ad copy, your campaign settings are just right, you’ve tested and retested your ad positions to find...
Happy Thanksgiving!
We hope you get to spend this Thanksgiving with those closest to you, and of course stuff yourself with delicious food! Happy Thanksgiving from all of us here at PPC Hero.
5 Tips for Transitioning an Established PPC Account
Ideally, you’ll be working with a client for several years, but since we live in an un-ideal world, sometimes clients shop around with different agencies, freelancers or in-house PPC managers before they find one that sticks. It’s also not unheard...
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The Hidden Gem of Facebook Advertising
My brilliant colleague at BoostCTR, Noran Shinnawy recently hosted a Rountable at SES Chicago titled: Facebook Ad Formats — so titled specifically to broaden beyond Facebook Ads to include the use of Sponsored Stories. And in speaking to Noran about the...
Google Analytics: Creating Deliberate Results from Random Metrics
Google Analytics provides a cornucopia of statistics. Some are the turkey and mash potatoes to your Thanksgiving dinner, and the others are the potluck sides that may go under-eaten. I’m calling these less utilized metrics “Random,” because they are statistics...
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If You’re Not Using This Gmail Ad Targeting Tactic, You’re Missing Out
You already know that you can use the Adwords Content Network to target Gmail users. The ability to advertise to Gmail users through Adwords has been around for years. But outside of the occasional privacy complaint, you don’t hear much...
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