Where there are paid search advertisers with questions, PPC Hero is close at hand with the answer! In this month's Ask PPC Hero you'll learn about tailoring messaging in Remarketing campaigns, pausing low QS keywords, and why Mario Lopez is...
Continue Reading Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
You’ve all read Bryan’s blog post from November 2nd. Since there was a such a good response to the post (maybe it had something to do with including a picture of the Biebs)–Bryan decided to make a video companion to...
Continue Reading A Video Companion To: The Sweet Spot – Bidding Smartest, Not Hardest
There has been a lot of talk about how mobile searchers will make up 22% of search revenue in 2012. There’s been less talk about how PPC account managers can take advantage of this relatively new marketing channel. Here are...
Over the past week I have been at Pubcon 2011 in Las Vegas. This was one of the first times that I had thought about setting up each and every PPC account the same. I went into a session by...
We hope you found this week’s holiday PPC series, Jingle Your Bells All The Way To The Bank, to be helpful! To recap, we covered holiday keyword research, account structure, getting your holiday ads to show and optimizing your landing...
PPC Hero salutes all the brave military men and women who have fought for our country. We honor and remember you, today and always.
This is the third installment of our Jingle Your Bells All The Way To The Bank holiday PPC management series, where I will discuss a few landing page optimization techniques that can help increase your conversion rates during the holiday...
Continue Reading Oh Come, All Ye Awesome Holiday Landing Pages
For more information about attending this exciting event, please visit https://www.www.ppchero.com/hero-conf/ If you are a vendor interested in sponsoring Hero Conf, please click here: https://www.www.ppchero.com/hero-conf/pages/Sponsors.html
Continue Reading Coming Spring 2012: Hero Conf! PPC is the Future.
I wrote a post last week about the new Google ad placements. It took a while for me to spot an instance of an ad at the bottom of search results, but I finally did. And when I did, it...
Change is something we’ve come to expect in the paid search industry. It’s almost as if new enhancements and features are introduced on a weekly basis, and they have been. This month alone, Google AdWords rolled out dynamic search ads,...
Continue Reading The Complete Guide To adCenter’s New & Improved User Interface
Enjoy the third installment of our holiday PPC series Jingle Your Bells All Way To The Bank. Get 4 quick tips on writing ad copy that will help sell more than your average fruitcake! 'Tis the season...
Continue Reading All I Want For Christmas Is For My Ads To Show!
As my client team was putting together monthly reports to send out, one of my team members noticed a pretty big disparity between the Display Network CPL showing in the Google interface and the CPL that was being calculated in...
Continue Reading Did You Know: Some Google Display Network Sites Don’t Track Conversions
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