We all hit a point in PPC management where we ask ourselves, what’s next? Your campaign structure is sound, you’ve got some reliable ad copy, your campaign settings are just right, you’ve tested and retested your ad positions to find...
Happy Thanksgiving!
We hope you get to spend this Thanksgiving with those closest to you, and of course stuff yourself with delicious food! Happy Thanksgiving from all of us here at PPC Hero.
5 Tips for Transitioning an Established PPC Account
Ideally, you’ll be working with a client for several years, but since we live in an un-ideal world, sometimes clients shop around with different agencies, freelancers or in-house PPC managers before they find one that sticks. It’s also not unheard...
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The Hidden Gem of Facebook Advertising
My brilliant colleague at BoostCTR, Noran Shinnawy recently hosted a Rountable at SES Chicago titled: Facebook Ad Formats — so titled specifically to broaden beyond Facebook Ads to include the use of Sponsored Stories. And in speaking to Noran about the...
Google Analytics: Creating Deliberate Results from Random Metrics
Google Analytics provides a cornucopia of statistics. Some are the turkey and mash potatoes to your Thanksgiving dinner, and the others are the potluck sides that may go under-eaten. I’m calling these less utilized metrics “Random,” because they are statistics...
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If You’re Not Using This Gmail Ad Targeting Tactic, You’re Missing Out
You already know that you can use the Adwords Content Network to target Gmail users. The ability to advertise to Gmail users through Adwords has been around for years. But outside of the occasional privacy complaint, you don’t hear much...
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9 Tips to Increase CTR this Holiday Season
I was thinking about writing a blog post on upcoming holidays and while doing so, I saw half of my colleagues already on the running to buy Christmas gifts which made me realize how intensive PPC campaigns would have been...
Announcing Hero Conf 2012 Speakers!
PPC Hero and Hanapin Marketing are proud to announce a fantastic line-up of speakers for Hero Conf 2012. We are looking forward to hearing these industry-leading experts share their PPC knowledge in Indianapolis on April 16 & 17. Stay tuned...
New Google Analytics Interface Features
While I was at Pubcon a week ago I had the opportunity to talk to Ashish Vij from Google’s Analytics team. You can read about all of my adventures and lessons learned at Pubcon. Here are some of the cool things...
Happy Absurdity Day!
Today is Absurdity Day, a time to let go of reason and logic and celebrate nonsense. It seems like PPC Hero and Ms. Clicks got caught up some absurdity of their own!
Exact Match Negative Keywords Live in adCenter
Microsoft Advertising adCenter has been very busy lately with updates to the UI, Desktop editor and the Import Campaign beta, but it doesn’t look like they’re quite done. Late yesterday afternoon, adCenter released a post on their blog informing readers...
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Stop Being Clever and Just Harvest Demand, Please
When it comes to your PPC campaigns, it is easier, better, faster, smarter to focus on harvesting demand. That’s in contrast to those who are trying to be clever by creating demand for their product or service.
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