One expert digital marketer describes five checkpoints that will ensure a smooth, relaxed, and stress-free client call.
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5 Ways To Make Your Landing Page Work Harder
One marketing content pro discusses a few ways to make landing pages grab (and keep) readers' attention.
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An Intro to Amazon Sponsored Display Ad Campaigns
One eCommerce specialist gives a walkthrough of the audience and product targeting options available for Amazon advertisers who are testing display ads.
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Top-of-Funnel YouTube Audiences for B2B
For B2B advertisers looking to grow top-of-funnel reach, this blog discusses examples of B2B, top-of-funnel audiences to test on YouTube.
5 Tips for Creating Accurate Projections
Create projections that are accurate and feel confident in presenting them to decision makers with these 5 tips.
Setting Up A LinkedIn Ads Marketing Funnel
This post discusses targeting ideas for different stages of a marketing funnel on LinkedIn Ads platform.
How To Optimize Offline Conversion Tracking
For B2B advertisers who have set up offline conversion tracking and are not sure what to do next, this blog explains how to optimize for the best lead quality.
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A Successful LinkedIn Group Targeting Test
One digital marketer shares results from LinkedIn audience testing and how group targeting came out on top.
How To Create State-of-the-Art Campaign Proposals
One Paid Media Strategist shares how to create an in-depth campaign strategy proposal for a boss or client.
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How to Find Missing Search Terms for Google Ads
Google Ads reduced visibility for search terms in September 2020. Learn how to find the missing search terms in Google Analytics.
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How Will Google Ads Limiting Search Terms Affect Account Managers?
One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update.
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Common PPC Reporting Pitfalls
In this blog, one Sr. Analyst discusses common PPC reporting blunders that she has encountered over the years and how to avoid them.
