In 2020, travel looks different. This shift requires new PPC strategies as search terms evolve, travel patterns change, and the industry fights for survival.
Data management for reporting is time-consuming, so the right tools are key. One paid media strategist shares her enthusiasm for one of those tools, Funnel.io.
Microsoft Ads has a time-saving feature that imports Google Ads campaigns. One strategist shares his tips for making the process as smooth as possible.
In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.
Microsoft Advertising has given its users access to high-quality images with their new Shuttershock partnership. Here’s how you can make the most of it.
One Sr. Paid Social Strategist outlines his favorite new LinkedIn Ads features, from reporting features to a new ad type, and explores use cases for each.
Mobile UX testing is not a new concept, yet many brands still have a bad mobile experience. One CRO expert gives 2 tips to help identify mobile UX gaps.