Earlier this month Google unveiled Google + pages for business, and they are continuing to innovate new ways to help link these pages with your Adwords campaigns. So, on the 9th, Google introduced Social Extensions, another feature of their popular...
Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
The PPC world is one that changes often, quickly, and always in the direction of more awesome. So, it’s no surprise that we’re thankful for a lot of the new features that adCenter and AdWords rolled out this year. Felicia...
Continue Reading Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
Infographic: How the AdWords Auction Works
Our friends over at Wordstream have developed a great infographic showing how the AdWords Auction works. It includes what gets entered into each auction, how Google determines where ads are shown, and how Google determines what advertisers pay. Check it...
3 Strategies for Building Buzz Ahead of a Trade Show
Trade shows and conferences are fantastic opportunities to spread awareness about your brand and network with like-minded people, but it’s difficult for any one vendor to stand out amidst the hundreds (sometimes thousands) of other companies. Short of spending thousands...
Continue Reading 3 Strategies for Building Buzz Ahead of a Trade Show
Working Together Non-Redundently
If I had to choose between a boring ad image with a great headline and a great ad image with a boring headline, I’d take the boring headline matched to an intriguing, eye-catching image. I think most people would. And...
Make the Most of Google’s New “Think Insights”
Google announced that they have moved Think Insights out of beta last week. At first glance, I didn’t think much of it. Butafter spending about 20 hours in it reading over research reports and searching for my name in the...
Continue Reading Make the Most of Google’s New “Think Insights”
Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
Where there are paid search advertisers with questions, PPC Hero is close at hand with the answer! In this month's Ask PPC Hero you'll learn about tailoring messaging in Remarketing campaigns, pausing low QS keywords, and why Mario Lopez is...
Continue Reading Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
A Video Companion To: The Sweet Spot – Bidding Smartest, Not Hardest
You’ve all read Bryan’s blog post from November 2nd. Since there was a such a good response to the post (maybe it had something to do with including a picture of the Biebs)–Bryan decided to make a video companion to...
Continue Reading A Video Companion To: The Sweet Spot – Bidding Smartest, Not Hardest
3 Mobile PPC Marketing Tips
There has been a lot of talk about how mobile searchers will make up 22% of search revenue in 2012. There’s been less talk about how PPC account managers can take advantage of this relatively new marketing channel. Here are...
Lessons Learned at Pubcon 2011
Over the past week I have been at Pubcon 2011 in Las Vegas. This was one of the first times that I had thought about setting up each and every PPC account the same. I went into a session by...
Holiday PPC Management Series Wrap-Up
We hope you found this week’s holiday PPC series, Jingle Your Bells All The Way To The Bank, to be helpful! To recap, we covered holiday keyword research, account structure, getting your holiday ads to show and optimizing your landing...
Honoring Our Veterans
PPC Hero salutes all the brave military men and women who have fought for our country. We honor and remember you, today and always.
