Change is something we’ve come to expect in the paid search industry. It’s almost as if new enhancements and features are introduced on a weekly basis, and they have been. This month alone, Google AdWords rolled out dynamic search ads,...
Continue Reading The Complete Guide To adCenter’s New & Improved User Interface
Enjoy the third installment of our holiday PPC series Jingle Your Bells All Way To The Bank. Get 4 quick tips on writing ad copy that will help sell more than your average fruitcake! 'Tis the season...
Continue Reading All I Want For Christmas Is For My Ads To Show!
As my client team was putting together monthly reports to send out, one of my team members noticed a pretty big disparity between the Display Network CPL showing in the Google interface and the CPL that was being calculated in...
Continue Reading Did You Know: Some Google Display Network Sites Don’t Track Conversions
Happy almost-holiday season, PPC Hero’s! For our second installment in the Jingle Your Bells All The Way To The Bank holiday PPC management series, I’m going to take you to the next step in your planning: account structure. Yesterday, Sarah...
Continue Reading Have Yourself A Merry Little Account Structure
“The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.” – David Ogilvy I couldn’t help but think of this quote when I came across...
Hanapin Marketing is excited to announce our first-ever webinar, Tips to Boost Quality Score: Structuring Your Account for Success. We’ll begin by briefly covering account structure and settings best practices, then we’ll dive into how to analyze your account’s Quality...
Google Analytics provides answers to many questions that can increase PPC performance. But are you asking it the right questions? Here are 4 questions you should be asking Analytics, and what the answers tell you.
“Every block of stone has a statue inside it and it is the task of the sculptor to discover it.” -Michelangelo You don’t have to be the Michelangelo of PPC to optimize a campaign, but optimizing is much like chipping...
“I wouldn’t say I’ve been *missing* it, Bob.” You may have noticed that I didn’t post a ‘Letter from the CEO’ in October. My days at Hanapin have been extraordinarily busy lately with planning some big projects. Among them, we’ve...
Continue Reading Letter from the CEO – “Looks like you’ve been missing a lot of work lately.”
As Kayla mentioned in her introductory post on Friday, this week we’ll be giving you one post a day about ramping your e-commerce PPC acc0unt for the upcoming holiday shopping season. Today I’ll be giving you some tips on doing...
Continue Reading Rockin’ Around the Holiday Keyword Research Tree
PPC Hero truly enjoys interacting with our readers and answering their questions. To aid in this, we implemented a KISSInsights pop up box on the site where readers could submit their questions. The problem was this box would pop up...
It’s that time of year again, PPC Hero’s! No matter how unprepared we are, the holiday season never fails to round the corner this time of year and surprise us. PPC management is no exception to this rule and we’ve...
Continue Reading Jingle Your Bells All The Way To The Bank! A Holiday PPC Management Series
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