We hope you found this week’s holiday PPC series, Jingle Your Bells All The Way To The Bank, to be helpful! To recap, we covered holiday keyword research, account structure, getting your holiday ads to show and optimizing your landing...
Honoring Our Veterans
PPC Hero salutes all the brave military men and women who have fought for our country. We honor and remember you, today and always.
Oh Come, All Ye Awesome Holiday Landing Pages
This is the third installment of our Jingle Your Bells All The Way To The Bank holiday PPC management series, where I will discuss a few landing page optimization techniques that can help increase your conversion rates during the holiday...
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Coming Spring 2012: Hero Conf! PPC is the Future.
For more information about attending this exciting event, please visit https://www.www.ppchero.com/hero-conf/ If you are a vendor interested in sponsoring Hero Conf, please click here: https://www.www.ppchero.com/hero-conf/pages/Sponsors.html
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Google Bottom Ad Placements Eroding CTR
I wrote a post last week about the new Google ad placements. It took a while for me to spot an instance of an ad at the bottom of search results, but I finally did. And when I did, it...
The Complete Guide To adCenter’s New & Improved User Interface
Change is something we’ve come to expect in the paid search industry. It’s almost as if new enhancements and features are introduced on a weekly basis, and they have been. This month alone, Google AdWords rolled out dynamic search ads,...
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All I Want For Christmas Is For My Ads To Show!
Enjoy the third installment of our holiday PPC series Jingle Your Bells All Way To The Bank. Get 4 quick tips on writing ad copy that will help sell more than your average fruitcake! 'Tis the season...
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Did You Know: Some Google Display Network Sites Don’t Track Conversions
As my client team was putting together monthly reports to send out, one of my team members noticed a pretty big disparity between the Display Network CPL showing in the Google interface and the CPL that was being calculated in...
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Have Yourself A Merry Little Account Structure
Happy almost-holiday season, PPC Hero’s! For our second installment in the Jingle Your Bells All The Way To The Bank holiday PPC management series, I’m going to take you to the next step in your planning: account structure. Yesterday, Sarah...
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Is Your Headline the “Ticket on the Meat”?
“The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.” – David Ogilvy I couldn’t help but think of this quote when I came across...
The First of Free Webinars Presented by Hanapin Marketing! Register for Insider Tips!
Hanapin Marketing is excited to announce our first-ever webinar, Tips to Boost Quality Score: Structuring Your Account for Success. We’ll begin by briefly covering account structure and settings best practices, then we’ll dive into how to analyze your account’s Quality...
4 Questions to Ask Your Google Analytics
Google Analytics provides answers to many questions that can increase PPC performance. But are you asking it the right questions? Here are 4 questions you should be asking Analytics, and what the answers tell you.
