Today’s #Heroview featured Crystal Anderson (@CrystalA) as she shared her experiences as a PPC Marketing Manager at SEER Interactive. As one of the founding members of SEER’s PPC division, Crystal reveals the secret behind setting up a successful PPC management...
Blog Posts
Using Social Media to Identify Negative Keywords
Negative keywords: likely the best and worst tool you have at your fingertips as a PPC account manager! Sometimes it’s difficult to identify the negative terms that will have the desired effect on your account (more qualified traffic, higher click-through...
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Sometimes It’s an Ad…
“The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.” ~ Howard Gossage So here’s the deal, anytime you’re creating a facebook ad, you can opt for either: a straightforward,...
Google Introduces “Bid-Per-Call” In AdWords
If your client has a call center that can deal with the lead volume your PPC campaign creates, it’s probably no surprise to you that you should be taking advantage of that with Call Extensions. If you’re not, here’s an...
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Google Analytics Cookie Infographic
Before I began working in PPC my favorite cookie was chocolate chip. Although I still find them incredibly delicious, these cookies don’t provide the insight of my new favorite type: the Google Analytics cookie. Analytics uses cookies to define user...
AdWords Express Now Available in UK and Germany
Google announced that AdWords Express will now be available to all UK and Germany advertisers. Google released AdWords Express earlier this year as a way to help local merchants to get more local customers coming to their websites. In case...
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Understanding Auto tagging & 3rd Party Tracking
Download the PDF presentation here: Auto tagging and 3rd Party Tracking Presentation On Wednesday, Hanapin Marketing had its monthly company-wide training seminar (RedBop). We had some wonderful presentations and were able to get together as a company and share ideas. I...
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Google AdWords Introduces Dynamic Search Ads
Are you managing an AdWords account for a company that has tons of products? Do you find it difficult to keep up with writing ads for all the new products? Do products often get taken off the shelves before you...
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Search Ads Now In Mobile Apps
Yesterday Google announced on their blog a new mobile search ad product, custom search ads in mobile apps. Well today they’ve provided more information about this new ad format and how developers can use it to grow business on mobile....
Lead Gen Comes to LinkedIn
The crew at PPC Hero knows the trick to the PPC trade can sometimes lie in the use of 2nd and/or 3rd tier search engines. Why? Generally speaking, they’re already targeted in some way to your core audience and there’s...
Co-Branded Facebook Ads
Not everyone has a brand that’s both instantly recognizable and loved. That’s not to say your brand doesn’t have its own fans, just that it may not inspire a smile of instant recognition and interest. That works against you when...
Save the Date for Hero Conf 2012!
I’m excited to announce PPC Hero’s signature event! The first annual Hero Conf, originally announced for this month, will now be held on April 16-17, 2012, in downtown Indianapolis. This exciting paid search conference will give you the chance to...
