When I took the AdWords test for the first time, there were two bidding options: CPM and CPC. Now there are many different ways to bid in AdWords and you can even mix and match these strategies together. In the...
Continue Reading Overview and Analysis of AdWords Bidding Options
Will the update to the Google search algorithms affect paid search? The short answer, probably. But let's dive in and set what the changes are and what I predict will happen.
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from October. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy!
Last week, we posted a survey asking you for your feedback on AdWords bidding options. We asked our readers what bidding options they currently use in AdWords and which one they find the most beneficial. Check out the results from...
Continue Reading The Results of our Bidding Options Survey are In!
Paid search ads at the bottom of Google search results have been seen for several months. Today, Google announced that these new ad placements have been rolled out across their network. When to utilize these new placements will be determined...
So, you’re managing a PPC account that’s running on AdWords and adCenter. That’s pretty common practice. Do you have issues syncing the two? Do you constantly have to download things from AdWords to upload into adCenter? Well, adCenter has just...
Continue Reading MSN adCenter Introduces Import Campaigns Feature
We’ve all been there in our accounts—keyword isn’t performing well, and its at position four on average, lets throw money at it until it stops being such a pain. SMART! Then dust off your hands, and go back to the...
Continue Reading The Sweet Spot—Bidding Smartest, not Hardest
Writing creative ad text can be a daunting task to super analytical PPC Managers. But, it’s important to refresh and continue to test your ad copy. In the long-run, it’ll improve your CTR. As you know, a better CTR is...
Continue Reading Whaddya’know Wednesdays: Testing Ad Copy For PPC Success
As Conversion Rate Optimization professionals already know, stock photos almost always test worse than authentic photos. Does the same hold true for Facebook Ads? Before I answer that, it's important to realize that, for conversion rate optimization, the "stock" in...
According to Google, location targeting (also called geo-targeting) has lowered paid search cost-per-click (CPC) by as much as 36%. This drastic increase in performance must be why Google has announced that they are revamping how their Locations setting works within...
Continue Reading Location Targeting in Google Adwords Gets Revamped
So, you’ve been testing landing pages like a good little PPC Account Manager should. Good job! But, now what? How do you tell which is doing the best? How do you present this to your boss/client? Prepare a landing page...
Continue Reading How To Prepare A Landing Page Report In Excel
Every year I love to dress up for Halloween. this year I have been everything from a Computer nerd to a Superhero. That got me into the though of what makes a good superhero? A superhero is someone that we...
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