We here at PPC Hero love giving you, our readers, lots of resources to help you manage your accounts even better than you already do! And of course, we always appreciate your comments that help us become better managers as...
Continue Reading PPC Toolkit: Resources for Improving Your PPC Accounts
You newbies have asked for it, and here it is! A video over-view of the MSN Desktop Editor and how to use it. Felicia takes you through and shows you what does what, how to upload excel worksheets into it,...
This week we covered 4 ways to Manage a PPC account with different, tricky issues in our monthly PPC Hero Blog Series. This is a series that you cannot afford to miss. And we've wrapped it all up with a...
Continue Reading How To Manage a _______ PPC Account Series Wrap Up
In recent months, I’ve scarcely been able to read an online article or visit an industry news site without a Google banner ad reminding me to “Watch This Space.” Of course, the ad is part of Google’s ongoing and sizeable...
Continue Reading The Future Keeps Getting Brighter for Display Advertising
For our final installment in the How I Manage A PPC Account With/Without __________ series, I’m going to explain how you can make the best of what seems like an impossible situation and effectively manage an E-commerce PPC account without...
Continue Reading How I Manage An E-commerce PPC Account Without Conversion Tracking
Last month we ran a series on How to Succeed on the Display Network. Since everyone’s experiences are different, we asked our readers to provide their feedback about their experiences. We asked three questions: Which Display Network targeting options are you...
Continue Reading Find Out Where Our Readers Found Success On The Display Network!
Excel by itself can be a beast to tame, but add that to needing to use it to prepare uploads for the AdWords Editor, and you’ve got Cerberus on your hands if you don’t know what you’re doing. This week,...
Continue Reading 3 Easy Ways To Prep Excel Worksheets For The AdWords Editor
This is the third installment of our How I Manage A _________ PPC Account series this week. Today I’ll be talking about how I manage a PPC account without Google AdWords. Why on earth would you choose not to run...
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It's time again to compare and contrast AdWords vs. adCenter. There are a number of differences between howAdWords and adCenter function, and account managers often have to alter their strategy to adjust for these differences. In this post I'm going...
This is the Second article in our PPC Hero Series - How To Manage a __________ Account. Learn how to optimize your accounts that have small budgets! Read here for great suggestions!
Continue Reading How To Manage An Account With A Small Budget
So I thought it would be fun to actually re-write an ad, rather than just comment or critique existing ads -- show you how I might do it different, or at least what variations I'd consider worth testing. So let's...
Having taken over many accounts from other agencies and clients, I have seen a fair number of mistakes made when managing any paid search campaign, be they small or large spend. If you are managing large amounts of money, it...
Continue Reading The 10 Cardinal Sins of Paid Search Marketing
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