Every year I love to dress up for Halloween. this year I have been everything from a Computer nerd to a Superhero. That got me into the though of what makes a good superhero? A superhero is someone that we...
Haaaaaappy Halloweeeeen!
Happy Halloween from all of us here at PPC Hero and the Addams family! Looks like SEO Boy…I mean, Cousin Itt is all set to start passing out some trick-or-treats! If you want to see the Addams’ Family live, it’s...
Bidding on Branded Terms
The other day I got the question if someone should bid on their branded term even if they are already in the number one spot. This is a question that I get asked a lot. Should I be bidding on...
WTQ – Justin Bieber Style
Before I go to write our monthly What The Query?! post, I ask around the office for some WTQ gems my coworkers have mined in the last month. Normally, some pretty awesome ones come through the pipeline, but this month, Bethany...
Which AdWords Bidding Options Do You Use?
When I started in PPC you could bid in one of 2 ways, by clicks or by impressions. Now there’s automatic and manual bidding… bidding for clicks, conversions, and impressions… bidding for a max or target CPA… using conversions to...
Heroview – The Secrets Behind a Successful PPC Management Process with Crystal Anderson
Today’s #Heroview featured Crystal Anderson (@CrystalA) as she shared her experiences as a PPC Marketing Manager at SEER Interactive. As one of the founding members of SEER’s PPC division, Crystal reveals the secret behind setting up a successful PPC management...
Using Social Media to Identify Negative Keywords
Negative keywords: likely the best and worst tool you have at your fingertips as a PPC account manager! Sometimes it’s difficult to identify the negative terms that will have the desired effect on your account (more qualified traffic, higher click-through...
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Sometimes It’s an Ad…
“The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.” ~ Howard Gossage So here’s the deal, anytime you’re creating a facebook ad, you can opt for either: a straightforward,...
Google Introduces “Bid-Per-Call” In AdWords
If your client has a call center that can deal with the lead volume your PPC campaign creates, it’s probably no surprise to you that you should be taking advantage of that with Call Extensions. If you’re not, here’s an...
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Google Analytics Cookie Infographic
Before I began working in PPC my favorite cookie was chocolate chip. Although I still find them incredibly delicious, these cookies don’t provide the insight of my new favorite type: the Google Analytics cookie. Analytics uses cookies to define user...
AdWords Express Now Available in UK and Germany
Google announced that AdWords Express will now be available to all UK and Germany advertisers. Google released AdWords Express earlier this year as a way to help local merchants to get more local customers coming to their websites. In case...
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Understanding Auto tagging & 3rd Party Tracking
Download the PDF presentation here: Auto tagging and 3rd Party Tracking Presentation On Wednesday, Hanapin Marketing had its monthly company-wide training seminar (RedBop). We had some wonderful presentations and were able to get together as a company and share ideas. I...
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