Are you managing an AdWords account for a company that has tons of products? Do you find it difficult to keep up with writing ads for all the new products? Do products often get taken off the shelves before you...
Continue Reading Google AdWords Introduces Dynamic Search Ads
Yesterday Google announced on their blog a new mobile search ad product, custom search ads in mobile apps. Well today they’ve provided more information about this new ad format and how developers can use it to grow business on mobile....
The crew at PPC Hero knows the trick to the PPC trade can sometimes lie in the use of 2nd and/or 3rd tier search engines. Why? Generally speaking, they’re already targeted in some way to your core audience and there’s...
Not everyone has a brand that’s both instantly recognizable and loved. That’s not to say your brand doesn’t have its own fans, just that it may not inspire a smile of instant recognition and interest. That works against you when...
I’m excited to announce PPC Hero’s signature event! The first annual Hero Conf, originally announced for this month, will now be held on April 16-17, 2012, in downtown Indianapolis. This exciting paid search conference will give you the chance to...
We here at PPC Hero love giving you, our readers, lots of resources to help you manage your accounts even better than you already do! And of course, we always appreciate your comments that help us become better managers as...
Continue Reading PPC Toolkit: Resources for Improving Your PPC Accounts
You newbies have asked for it, and here it is! A video over-view of the MSN Desktop Editor and how to use it. Felicia takes you through and shows you what does what, how to upload excel worksheets into it,...
This week we covered 4 ways to Manage a PPC account with different, tricky issues in our monthly PPC Hero Blog Series. This is a series that you cannot afford to miss. And we've wrapped it all up with a...
Continue Reading How To Manage a _______ PPC Account Series Wrap Up
In recent months, I’ve scarcely been able to read an online article or visit an industry news site without a Google banner ad reminding me to “Watch This Space.” Of course, the ad is part of Google’s ongoing and sizeable...
Continue Reading The Future Keeps Getting Brighter for Display Advertising
For our final installment in the How I Manage A PPC Account With/Without __________ series, I’m going to explain how you can make the best of what seems like an impossible situation and effectively manage an E-commerce PPC account without...
Continue Reading How I Manage An E-commerce PPC Account Without Conversion Tracking
Last month we ran a series on How to Succeed on the Display Network. Since everyone’s experiences are different, we asked our readers to provide their feedback about their experiences. We asked three questions: Which Display Network targeting options are you...
Continue Reading Find Out Where Our Readers Found Success On The Display Network!
Excel by itself can be a beast to tame, but add that to needing to use it to prepare uploads for the AdWords Editor, and you’ve got Cerberus on your hands if you don’t know what you’re doing. This week,...
Continue Reading 3 Easy Ways To Prep Excel Worksheets For The AdWords Editor
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