I know we’ve had a few posts about mobile campaigns here on PPC Hero, but after recently reviewing my accounts by device segmentation and rediscovering how many visitors are actually clicking my ads via mobile devices, I cannot emphasize enough...
Continue Reading Segmenting by Device: Why All Your Accounts Should Be Running Mobile Campaigns
Google announced today that they are now introducing +1 Snippets to Google Maps. For those who haven’t heard, +1 Snippets are basically small previews of the +1 link, complete with a synopsis and an attached image, in order for people...
Continue Reading Google Introduces +1 Snippets to Google Maps
Today is Defy Superstition Day – time to eliminate the superstitions that have been haunting you! PPC Hero and Miss Clicks aren’t afraid to! Miss Clicks looks a little bit more confident than PPC Hero though…She’s using her opened umbrella...
Do MSN bidding strategies stump you? Read this post to help you understand and implement Implicit and Explicit bidding strategies for your keyword lists.
Continue Reading adCenter’s Explicit and Implicit Bidding – A Swimming Success
In this week's installment of "Ads in the Wild", Jeff takes a look at LifeProof's PPC Facebook ads and discusses how to pull images from your website in order to create compelling ads. Are you missing out on great image...
Continue Reading Are You Taking Advantage of the Images in Your Own Back Yard?
All of us here at PPC Hero remember where we were 10 years ago on September 11th. And today, on the 10th anniversary of that tragic day, we recall – how we remember it, what we thought, how we felt....
This series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. Last month, I wrote about Campaign Analytics in adCenter. This month, I will talk about adCenter’s revamped search...
Continue Reading adCenter 101: Capitalizing On Consumer Queries
Everybody is looking for a way to cut costs and stay within budget these days, in all businesses. So, PPC is no different. Not everyone has a large budget to bid with, so it makes sense that there are other...
Continue Reading Shoestringin’ It: 3 Strategies for Campaigns on Smaller Budgets
Jump right in and learn something great from PPC Hero! We have put together our greatest hits for August. So much good stuff - it shouldn't be missed!
At some point in our account management adventures, we’ve all hit the point of needing to scale back our accounts’ budgets. Whether your account is large or small, it can be challenging to scale back your spend while maintaining an...
Continue Reading PPC Budgets: Optimizing Accounts with Budget Constraints
Google has made yet another announcement for a feature change in the AdWords interface. As of yesterday, Google will now be proactively reviewing not only your enabled ads, but your paused ones as well. According to Google’s Lauren Barbato, a...
Continue Reading Google AdWords—Applying Ad Review to Paused Ads
On this week’s Whaddya’know Wednesdays, our weekly expert, Amanda West-Bookwalter, tells you 5 ways to bring down that out of control CPL. You’ve got everything structured right, you’ve explored all the awesome things Google offers like topics targeting and remarketing,...
Continue Reading Whaddya’know Wednesdays: 5 Tips to Bring Down CPL
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