In this week's addition of Ads in the Wild, Jeff Sexton shows you how to grab the attention of Facebook users through image ads. Learn how to create image ads with strong headlines and bold colors to draw people to...
Blog Posts
Google Introduces Top of Page Bid Estimates in AdWords
Google announced that they are now displaying top of page estimates in AdWords. This data will estimate what your CPC click bid needs to be in order to show up above the search results. Google knows you’re a hungry, hungry...
Continue Reading Google Introduces Top of Page Bid Estimates in AdWords
Three Ways to Quickly Convince your Client with a New PPC Strategy
We’ve all been there. You have a new strategy for a client, and given that the client’s time is not infinite, you only have a few minutes to convince them of the worth of the strategy. This short amount of...
Continue Reading Three Ways to Quickly Convince your Client with a New PPC Strategy
Google Analytics Now Accessible By Multiple AdWords Accounts
Much to the delight of many PPC account managers, Google recently released a new version of Analytics in beta and they’ve been publishing a series of posts outlining the newest features, additions and changes on their Analytics blog to inform...
Continue Reading Google Analytics Now Accessible By Multiple AdWords Accounts
Letter from the CEO – “Giving credit where credit is due is a very rewarding habit to form. Its rewards are inestimable.”
That’s a quotation from Loretta Young, and it fits the theme well this month of highlighting accomplishments. We’re now at the 180-day mark of our blog re-investment, and the team at Hanapin continues to make great progress toward our goals!...
Whaddya’know Wednesdays: 5 Tips to Improve Quality Score
On this week’s Whaddya’know Wednesdays, our weekly expert, Kayla Kurtz, gives us five tips to bring up the quality score in your account. If you’ll remember, we recently released a whole guide to quality score. This guide tells you everything...
Continue Reading Whaddya’know Wednesdays: 5 Tips to Improve Quality Score
Your Roadmap To A Successful Landing Page Audit
Landing pages are a crucial element of any paid search campaign because they can make or break your efforts. If your landing pages are not doing their job correctly, every click becomes wasted money. Furthermore, you will also end up...
Continue Reading Your Roadmap To A Successful Landing Page Audit
My #1 Tip for Google Display Network: Scale Your Campaigns
Often times I find that people treat the display network as secondary to search. I’ll admit, it’s not always the first thought that comes into my mind when I start thinking about how I’m going to tackle a new account....
Continue Reading My #1 Tip for Google Display Network: Scale Your Campaigns
Quick Guide To Analytics Multi-Channel Funnels
Last Wednesday Google announced the solution to all of my life’s problems, Multi-Channel Funnels. Okay so that might be a slight over exaggeration, but I’ve only been playing around with this new feature for a few days and am already feeling...
Continue Reading Quick Guide To Analytics Multi-Channel Funnels
Google AdWords Conversion Tracking Data Explained
As most of us are steeped in conversion tracking, either in the form of leads or ecommerce revenue, I thought it would be worth the time to take a look at the various types of data available in AdWords for...
Continue Reading Google AdWords Conversion Tracking Data Explained
Visual Striking Photos: Beyond Head Shots of Pretty Women
Before an ad can do anything, it has to be consciously looked at. And that means the photo had better be eye-grabbing, or at least interesting. And while it’s fairly easy to pick out subject matter that we’re hardwired to...
Continue Reading Visual Striking Photos: Beyond Head Shots of Pretty Women
“What the Query?!” – A Wayne’s World Tribute
So we’ve been writing these WTQ posts for a few months now, and while it is funny to wonder what the heck people might have been thinking when typing them in…I have to admit, I can relate to these quirky...
Continue Reading “What the Query?!” – A Wayne’s World Tribute
