The PPC experts here at Hanapin Marketing take a break from their busy work schedules to celebrate National Race Your Office Chair Day. Hilarity and office rivalries follow! Check out the rest of our PPC Hero video blogs!
Continue Reading PPC Hero Celebrates National Race Your Office Chair Day
Google just released AdWords Editor Version 9.5, and it comes with a couple of cool updates to keep in mind that make the new download worth the effort. Let’s review: It’s time to update your AdWords Editor, people!
In the past few months, Google has been rolling out multiple ways to better target your audience on the Display Network – Topics targeting, Interest Category marketing, Remarketing…At this point in the game, I have tried all three approaches. All...
So your client has one brand, but LOTS of different audiences in which to market that brand. How in the world are you going to reach all of them!? Chances are, you’re not. However, by thinking outside the box and...
Continue Reading Search Psychology – Using Creative Outlets for Writing Ads
It seems like we don’t get the opportunity to make many news update announcements from Facebook these days, but today is not one of those days! Facebook has released a new version of their Advertising Guidelines that not only includes...
On this week’s Whaddya’know Wednesdays, our weekly expert, Bryan Watson, gives us four reason why every business should have a Google Place Page. If you’ll remember, Amber delved into this topic a bit way back in 2009, but a lot...
Continue Reading Whaddya’know Wednesdays: 4 Ways a Google Place Page Benefits Your Company
So Enhanced CPC, huh? I’ve read a lot of opinions about this feature. Google wants me to believe it’s amazing and can boost my leads WHILE reducing my overall CPC. Random interneters claim that Google wants me to give them...
Continue Reading Enhanced CPC in AdWords: Conversion Optimizer’s Third Cousin
This is the fifth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an...
Continue Reading Ads in the Wild: Make ‘Em Look Where You Want
Hang out with people who understand the web, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated and make a difference! Hanapin Marketing is now hiring, and we’re looking for...
Continue Reading Hanapin is Hiring! Looking for Account Executives!
An email was sent out last night announcing Microsoft’s enhancement to the site targeting feature for content ads. This enhancement will let users have more control over their ads’ distribution by allowing them to choose from a list of over...
Continue Reading adCenter Releases More Site Targeting Options for Content Ads
This week, the Hanapin team got together and sat down for our monthly Redbop training session. One of the topics we covered was the psychology aspect of search marketing, including search intent. Our presentation brought up the point of session...
Continue Reading Search Intent: Session Based Broad & Advanced Location Targeting
Today’s #Heroview featured Michelle Morgan (@Michellemsem) as she enlightened us on the subject of PPC Keyword Research, Tools, and Strategy. The interview was full of great insights and interesting new ideas to add to your PPC arsenal. But you don’t...
Continue Reading Heroview – Keyword Research, Tools & Strategy with Michelle Morgan
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